At what point does an “annual” music fest cease to be an annual music fest? It’s a question as old as time (not really), and one that eco-minded Milwaukee festival Rock The Green seems intent on answering. According to the Journal Sentinel, Milwaukee’s occasionally annual Rock The Green celebration in Veteran’s Park has been cancelled for the second year in a row. The fest saw some success in 2011 and 2012 (the latter of which featured a performance from a pre-Summerfest-riot Imagine Dragons), but was postponed in 2013 after it lost its main sponsor, Veolia Environmental Systems. The decision to cancel this year’s fest—and to return in 2015—was detailed in an alternately vague and charmingly optimistic Facebook post:
Rock The Green Targets 2015 For Next Festival
Since our last festival, Rock the Green has been working to build on our success and continue integrating near-zero waste best practices into local events like the city of #Milwaukee’s annual Earth Day celebration. While we won’t be hosting a 2014 festival, we are finalizing our 2015 events calendar and sponsor lineup, and expect to have some good news to announce during the first part of 2015. The schedule will include an expanded fourth annual #EarthDay celebration on Wednesday, April 22, featuring multiple bands on a pedal-powered stage.
We can’t thank our supporters, sponsors and countless volunteers enough. You make the organization what it is, have validated the concept of #RocktheGreen, and provided a strong foundation for us to build on. We’ll see you soon!
In other news, Verge Music Festival, Rockerbox, and some random fest that was held once or twice in the mid ’90s have announced they’ll be back, too.” “See” you “soon!”