It’s time for a new burger place on the block. Um, those good vibrations you’re feeling are burger vibrations. Something something referencing Paul Wahlberg. Anyway, Wahlburgers is coming to The Corners of Brookfield. It’ll open in early summer 2019. The burger chain is owned by chef Paul Wahlberg, in partnership with his brothers, actors Donnie and Mark Wahlberg. How about that.

Here’s the press release, preceded by the time New Kids On The Block were on Arsenio.

Midwest Grocery Chain Hy-Vee Announces Wahlburgers Is Coming to Wisconsin
The Corners of Brookfield town center will be home to the state’s first location

WEST DES MOINES, Iowa (Jan. 28, 2019) — Hy-Vee, Inc. announced today that it will open its fourth Wahlburgers restaurant franchise at The Corners of Brookfield in the Town of Brookfield, Wisconsin, in early summer 2019. This location will be the first Wahlburgers in Wisconsin.

The 6,000-square-foot Wahlburgers will be located on the northeast side of the center and will offer a unique dining experience featuring signature burgers, made-from-scratch recipes, home-style sides, fish, chicken and vegetarian options, and a full bar including specialty drinks such as adult frappes and floats.

“Hy-Vee is excited to open its fourth Wahlburgers location, and to bring a new dining experience to Wisconsin,” said Randy Edeker, chairman of the board, CEO and president of Hy-Vee. “Families will enjoy great food in a fun atmosphere, served with the excellent customer service and hospitality that Hy-Vee and Wahlburgers are known for.”

Chef Paul Wahlberg created the franchise along with two of his brothers, actors Mark and Donnie, to please all tastes through both lighter and heartier menu offerings, served up in casual, music-filled atmosphere.

“Families will have a great time, and hopefully share a lot of laughs and love when they enjoy my family’s delicious recipes at our new Brookfield Wahlburgers location,” Chef Paul said. “Along with Hy-Vee, our family is committed to offering a unique culinary experience that goes beyond the basic burger, with customer service that will make you ‘feel’ like family.”

Wahlburgers currently operates 29 locations in 19 states and Canada. In 2017, Hy-Vee announced that it plans to build, own and operate 26 Wahlburgers restaurants. Hy-Vee’s first three Wahlburgers locations opened in 2018 at Mall of America in Bloomington, Minnesota; West Des Moines, Iowa; and Olathe, Kansas.

Robert Gould, vice president of U.S. operations for IM Properties – a developer of The Corners – said it is committed to offering an eclectic mix of cuisine options – from casual to fine dining.

“We’re thrilled to be chosen as the first Wahlburgers location in Wisconsin. Wahlburgers’ food and drink offerings and fun, upbeat environment make it the perfect addition to our tenant mix,” Gould said. “2019 is shaping up to be an exciting year for The Corners, and restaurants like Wahlburgers will continue to deliver our unique town center vision.”

Hy-Vee offers Wahlburgers-branded menu items in its full-service Hy-Vee Market Grille restaurants in the Des Moines, Iowa, market. Hy-Vee has also been a sponsor of the “Wahlburgers” reality TV series on the A&E network which chronicles the brothers and the restaurant franchise.

About The Author

Matt Wild
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.

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