3rd Street Market Hall welcomes new vendor Goodland Greens

The concept will feature fresh salads and wraps, smoothies, and juices

Milwaukee, WI – Thursday, May 23, 2024 – 3rd St. Market Hall will soon welcome a new vendor that will occupy two spaces. The new concept, Goodland Greens comes from a team of Milwaukee-based food service professionals and will be led by Phil Wilder and Kirby Clark. The concept will feature fresh salads and wraps, smoothies, and juices. The team is working swiftly to open in the latter part of June, well in advance of the RNC coming in July.

“We’re excited to join the lineup at 3rd St. Market Hall,” said Clark. “We’re grateful for the opportunity to start a new concept in this very exciting and energetic space. Our team is looking forward to growing and being further connected to the city that we all love so much,” he added.

Goodland Greens will take the spaces formerly occupied by Greenhouse and Make Waves. As part of 3rd St. Market Hall’s mission of curating a diverse lineup of locally owned and operated food and beverage outlets, the formula of short-term leases and commitments takes the pressures off owner/operators when they’re ready to explore new and other opportunities. That’s where Goodland Greens comes in: they’ll transform the existing spaces that were two separate concepts and present a larger, more all-encompassing brand that’s committed to fresh food offerings. Goodland Greens will work with as many local food vendors and purveyors as possible to put Wisconsin products at the forefront of the menu.

“We’re very excited about this team’s approach to presenting fresh and flavorful dishes that fill the salad, wrap, and smoothie niche,” said Jaime Jacobs, 3rd St. Market Hall Operations Manager. She added, “These items are in high demand. I think they’re going to do a great job and really round out the offerings in the market hall with delicious healthy options.”

In addition to Goodland Greens, 3rd St. Market Hall management will announce another new vendor that will replace Chicago based pizza concept, Paper Plane Pizza.

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