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    • Summerfest announces new three-weekend format, dates for 2021

      Matt Wild
      August 27, 2020
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      June 18, 2025
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      June 21, 2025
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      June 18, 2025
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      Milwaukee Record Staff
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    • 183 consecutive Friday night fish fries and counting: Venice Club (Summerfest)

      Caleb Westphal
      July 7, 2017
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      Caleb Westphal
      June 20, 2025
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      Milwaukee Record Staff
      June 20, 2025
    • VeganMania Milwaukee to return to Greenfield Park on June 22

      Tyler Maas
      June 17, 2025
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      Tyler Maas
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      Matt Wild
      June 12, 2025
    • Food/Drink Roundup: Why are Dairyland and Mid-Way Bakery leaving 3rd St. Market Hall?

      Matt Wild
      June 11, 2025
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      Tyler Maas
      June 1, 2015
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      Tyler Maas
      April 23, 2025
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      Matt Wild
      December 2, 2024
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      November 4, 2024
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      September 16, 2024
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      Tyler Maas
      March 22, 2016
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      June 19, 2025
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      June 11, 2025
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      May 22, 2025
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      May 20, 2025
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      May 14, 2025
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      Matt Wild
      July 21, 2022
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      June 17, 2025
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      June 9, 2025
    • It’s time for another round of Trivia By Milwaukee Record

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      June 5, 2025
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      May 22, 2025
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      May 5, 2025
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      July 22, 2019
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      June 10, 2025
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    • On The Record Episode 26: Sylvan Esso's Nick Sanborn

      Milwaukee Record Staff
      July 8, 2015
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      June 17, 2025
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      June 10, 2025
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      June 3, 2025
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      Rick Katschke
      May 27, 2025
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      Rick Katschke
      May 20, 2025
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      Rick Katschke
      May 13, 2025
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Tagged The Hop

Show your love for the streetcar, beer, at inaugural “Hops and Stops” pub crawl April 4

Matt Wild
March 5, 2020
The awesomeness of the Milwaukee streetcar—a.k.a. The Hop—and the awesomeness of beer: two things all Milwaukeeans can agree on! (Right?) So wouldn't it be nice if those two things could be combined into one ev...

The Hop will get 35 “smart kiosks” to provide revenue, tracking, MPD surveillance, selfies

Matt Wild
February 20, 2020
Have you ever been waiting for The Hop and thought to yourself, "I wish there was a 55-inch screen here that provided me with real-time tracking data, 360-degree surveillance from the Milwaukee Police Departmen...

Streetcar ridership up slightly, so let’s expand the hell out of the thing

Matt Wild
January 13, 2020
Let's make this quick so everyone can get to the yelling: A total of 61,274 people rode the Milwaukee streetcar, The Hop, in December 2019. That's an average of 1,977 per day. The lightest day of traffic was Ch...

Here are the November ridership numbers for The Hop, and that’s it

Matt Wild
December 12, 2019
A total of 52,998 people rode the Milwaukee streetcar, The Hop, in November 2019. That's an average of 1,767 per day. The lightest day of traffic was, unsurprisingly, Thanksgiving, when only 645 people rode the...

Streetcar ridership continues to plummet to better-than-projected numbers

Matt Wild
November 6, 2019
Milwaukee's forever controversial streetcar system, The Hop, celebrated its first birthday last week. Happy birthday, The Hop! Even better, it was announced that Cleveland-based technology firm Everstream would...

Streetcar ridership down again, suggesting weather and festival season might have something to do with it

Matt Wild
October 11, 2019
It's that time of the month, Milwaukee: the time when ridership numbers for the city's forever-controversial streetcar system, The Hop, are released, analyzed, and argued about. And you better buckle up for thi...

Streetcar ridership down from record-breaking July, so let’s just scrap the whole thing

Matt Wild
September 11, 2019
It's that time of the month, Milwaukee: the time when ridership numbers for the city's forever-controversial streetcar system, The Hop, are released, analyzed, and argued about. And you better buckle up for thi...

The Hop logged more than 100,000 rides in July, but let’s complain about it anyway

Matt Wild
August 12, 2019
It's that time of the month, Milwaukee: the time when ridership numbers for the city's still-controversial streetcar system, The Hop, are released, analyzed, and argued about. And, continuing a trend that start...

People continue to ride The Hop, but let’s figure out how to complain about it anyway (again)

Matt Wild
July 19, 2019
Every Friday, Stuff We Missed (formerly Off The Record, which is now the name of our print-only Colectivo publication) looks to other Milwaukee publications (and beyond) for, well, stuff we missed throughout th...

Streetcar ridership doing just fine, eventual fare still up in air

Matt Wild
June 5, 2019
The Milwaukee streetcar—a.k.a. The Hop—launched in November 2018. Seems like a million years ago, doesn't it? Since the service's "Grand Hop-ening," there's been no shortage of drama: lawsuits, angry press rele...

Here’s shocking video proof that the streetcar can run in snow

Matt Wild
January 28, 2019
We're almost three months into the life of The Hop, Milwaukee's long-in-the-works and forever-contentious downtown streetcar. And guess what? Things are going well! People are riding the thing, extensions are i...

A lot of people are riding The Hop, but let’s figure out how to complain about it anyway

Matt Wild
January 15, 2019
The Hop, you may have heard, is doing pretty well. An average of 2,297 people rode the thing in November, the same month the 2.1-mile streetcar system launched with a "Grand Hop-ening." Now, The Hop has release...

No shirt, no shoes, no streetcar: Hop on and read the new Streetcar Code of Conduct

Matt Wild
November 27, 2018
It's another big week for The Hop, a.k.a. the Milwaukee streetcar that launched earlier this month despite the hard work of those guys who made their own "STOP THE HOP" signs. Ridership numbers are better than ...

The streetcar’s “Grand Hop-ening”: A minute-by-minute report

Matt Wild
November 2, 2018
Friday afternoon, in an event dubbed both "historic" and "glorious," Milwaukee's long-awaited streetcar system, The Hop, officially opened to the public. A "Grand Hop-ening" at Cathedral Square Park celebrated ...

Someday this streetcar war’s gonna end. Until then, here’s the schedule for the “Grand Hop-ening”

Matt Wild
November 1, 2018
Everyone knows that iconic scene in Apocalypse Now. You know, the one where Lieutenant Colonel Kilgore (Robert Duvall) soaks in some good ol' fashioned mayhem and destruction and says, "I love the smell of napa...

Yes! Yes! Oh god, yes! The Milwaukee streetcar begins service November 2

Matt Wild
September 28, 2018
Every Friday, Off The Record looks to other Milwaukee publications (and beyond) for bits of news we missed throughout the week. After years of anticipation (heavy breathing), years of doom-and-gloom scenario...

The Hop to host streetcar bike ride, despite discouraging “less comfortable cyclists” from riding near streetcar

Matt Wild
September 20, 2018
Today at 6 p.m. (weather permitting, we assume?), The Hop and the Wisconsin Bike Fed will host a free bicycle ride along Milwaukee's soon-to-be-fully-operational streetcar route. This "relaxed ride through the ...

Here are pictures of people taking pictures of the FIFTH AND FINAL Milwaukee streetcar

Matt Wild
September 7, 2018
Friday morning, in an event that could only be described as the Friday The 13th: The Final Chapter of Milwaukee public transportation (or would that be Friday The 7th?), the FIFTH AND FINAL Milwaukee streetcar ...

Let’s talk about swing parks, streetcar accidents, and the post office

Milwaukee Record Staff
August 30, 2018
Every Wednesday at noon, Ryan Schleicher, Evan Rytlewski, and Matt Wild take to the WMSE airwaves to discuss all things Milwaukee. This half-hour fun-fest is called The Disclaimer, so named because none of the ...

Follow these 16 simple tips if you want to avoid being murdered by the streetcar

Matt Wild
June 20, 2018
The last time we checked in on the Milwaukee streetcar (give us a few more weeks before we finally call it "The Hop"), people were taking pictures of the thing. But a lot has changed since then—for one, it's al...
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