There are approximately 8,000 stages on the Summerfest grounds, but only one of them can claim to be the festival’s “smallest.” And no, we’re not talking about the kids stage at Northwestern Mutual Community Park, which is actually kind of big due to the space needed to accommodate David Seebach’s Wonders of Magic. We’re talking about the American Family Insurance House, located just behind the Mid Gate Fountain.

Since 2019, the stage/house has been home to intimate, acoustic, and FREE performances from acts who are playing bigger stages later in the day. The stage/house is set to return in 2023 with sets from Jenny Lewis, Digable Planets, Yung Gravy, The Pretty Reckless, and more.

“Access to the performances are FREE at the American Family Insurance House on a first come, first served basis,” explains Summerfest. “New this year, no pre-registration is necessary, fans can line up one hour prior to the start time of each show outside the American Family Insurance House. The first 50 people in line will also receive the opportunity to experience a post-show VIP meet and greet with the artist.”

The American Family Insurance House will be open from noon until 8 p.m. each day of Summerfest. Oh, and you can enjoy some customizable merch and a photo booth while you’re there, too. Last year we made a fanny pack!

Summerfest 2023 runs for three consecutive Thursday-Saturday “weekends”: June 22-24; June 29 – July 1; and July 6-8. Find the schedule of headliners HERE. Find the schedule of American Family Insurance House performers below:

June 22
2 p.m. Elle King
4 p.m. Declan McKenna

June 23
2 p.m. Breland
4 p.m. Paris Paloma

June 24
2 p.m. Kidd G
4 p.m. The Brook & The Bluff

June 29
2 p.m. Digable Planets
4 p.m. Kari Faux

June 30
2 p.m. Nicky Youre
4 p.m. Yung Gravy

July 1
2 p.m. Flyleaf
4 p.m. Sean Paul

July 6
3 p.m. Jenny Lewis

July 7
2 p.m. Cafuné
4 p.m. The Pretty Reckless

July 8
2 p.m. The Beaches

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Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.