During Summerfest 2023, indie darling Japanese Breakfast played an incredible show at the Generac Power Stage. In 2025, however, Michelle Zauner and company will find themselves on a more high-profile Summerfest stage.

Yes, Japanese Breakfast will headline the BMO Pavilion on Saturday, June 21, during Summerfest 2025. Tickets for reserved seating go on sale Friday, January 10 at 10 a.m. via Summerfest.com, Ticketmaster.com, or in person at the Summerfest Box Office.

The show is part of a tour for Japanese Breakfast’s just-announced 2025 album, For Melancholy Brunettes (& Sad Women), due March 21.

“Concerts at the BMO Pavilion during Summerfest will once again offer seating options for all evening headlining performances,” says the Big Gig. “Fans will have the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis on the day of the show with a Summerfest ticket.”

Previous Summerfest 2025 headliner announcements have included Megan Thee Stallion, Hozier, Riley Green, James Taylor, Cake, Chicago, The Avett Brothers, Def Leppard, and Lainey Wilson. Summerfest!

Summerfest 2025 will take place June 19-21, June 26-28, and July 3-5. The festival drew 555,925 attendees in 2024, down from 624,407 in 2023. In 2022, Summerfest drew 445,611 fans. In 2021—a late-summer installment and the first year of the nine-day, three-weekend format—409,386 folks showed up. Summerfest 2020 was canceled due to COVID. Summerfest 2019 drew 718,144 attendees. At the time, the 2019 attendance was Summerfest’s lowest in more than 30 years.

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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.