When Lakefront isn’t making award-winning beer (some of which might explode!), the longstanding Milwaukee craft brewery is keeping things interesting by hosting comedy shows, making outstanding fish fry and cheese curds, letting brave souls tour its haunted brewhouse, and collaborating with us on some fun retro film screenings. This week, the seriously good (but oftentimes zany) brewery will show people on the East Side another way they don’t take themselves too seriously with a multi-night scavenger hunt that will culminate with a concert and some awesome raffle giveaways.

Starting Thursday, November 14 and running through Saturday, November 16, Lakefront’s “Tour De Brady Street” will encourage adventurous folks to visit a total of nine bars location on or near the East Side thoroughfare and complete a series of challenges for raffle tickets. The event is one part bar crawl, another part scavenger hunt. After the three-night extravaganza is through, people can find out if their hard-earned raffle tickets will translate to any prizes during a Grand Finale Party at Lakefront Brewery, which will also include a Shle Berry performance.

Tour De Brady Street’s grand prize is a custom-made, Lakefront Brewery Fat Bike from Fyxation Bicycle Company. Other prizes include a quarter-barrel party, four-year vertical Black Friday bottles, a Fixed Gear LED sign, gift cards from participating bars, and more. Speaking of participating bars, check out the video below to find out where this scavenger hunt will be taking place and what participants will be expected to do at each location. Or check out the event listing for full Tour De Brady Street schedule and other pertinent details.

Have fun, be safe, and happy hunting!

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