MILWAUKEE BUCKS UNVEIL NEW STAIRMEDIA DIGITAL STAIRCASE SIGNAGE AT FISERV FORUM
Bucks are the first team in the United States to implement StairMedia technology
MILWAUKEE (Aug. 13, 2025) – The Milwaukee Bucks unveiled their new StairMedia digital staircase signage inside Fiserv Forum at a press conference today, becoming the first sports team in the United States to implement the one-of-a-kind technology. The innovative system uses sleek, high-resolution LED panels embedded in the staircase risers to form a dynamic media display that is visible to all fans.
The first U.S. venue to use the StairMedia system, Fiserv Forum is also just the fifth venue worldwide to permanently install the technology. With digital panels located on two staircases between Sections 116-117 and 117-118 in the arena’s lower bowl, the stairs will transform into animated vertical billboards visible to fans both inside Fiserv Forum and watching on TV throughout each Bucks game.
The staircase displays can feature several sponsors during a game, with advertisers seeing an estimated 25% lift in exposure when combining StairMedia signage with traditional in-arena screens. For more information about StairMedia, click HERE.
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