Summerfest 2021—previously scheduled for June 24-26, July 1-3, and July 8-10—has been moved to September 2-4, 9-11, and 16-18.

“While the progress made through the vaccine rollout is encouraging, we believe it is in the public’s best interest to hold the festival in September to give government leaders and healthcare organizations enough time to distribute the vaccine,” said Don Smiley, President & Chief Executive Officer of Milwaukee World Festival, Inc., in a press release. “We will continue to work diligently with civic officials and healthcare professionals as we prepare to welcome artists, fans, employees, vendors and sponsorship partners this summer. Our team is excited to get back to what we do best, as soon as possible.”

Summerfest adds that “information on Amphitheater shows and the line-up will be available soon; all valid admission tickets will be honored. Save those dates—we cannot wait to see you in September!”

A “New Format FAQ” can be found HERE.

Back in March 2020, Summerfest announced a similar three-weekend move to September; less than three months later, that installment was canceled. In August 2020, Summerfest announced its tentative June 2021 dates; and, yep, those dates have now been moved. Sigh.

Here’s the full press release:


MILWAUKEE, WI (February 2, 2021) – Milwaukee World Festival, Inc. announced that Summerfest presented by American Family Insurance will move from its original June 2021 dates to give health professionals more time to vaccinate the general public. Summerfest 2021 will be held September 2 – 4, 9 – 11 and 16 – 18. The festival will retain the three weekend format, running Thursday – Saturday, three consecutive weekends.

“While the progress made through the vaccine rollout is encouraging, we believe it is in the public’s best interest to hold the festival in September to give government leaders and healthcare organizations enough time to distribute the vaccine,” said Don Smiley, President & Chief Executive Officer of Milwaukee World Festival, Inc. “We will continue to work diligently with civic officials and healthcare professionals as we prepare to welcome artists, fans, employees, vendors and sponsorship partners this summer. Our team is excited to get back to what we do best, as soon as possible.”

The upcoming edition of the festival is highly anticipated as Summerfest 2021 will introduce three new major amenities to the public, including the new $51.3 million American Family Insurance Amphitheater, the new Northwestern Mutual Community Park, and the new Generac Power Stage. All three capital projects will be completed by June 2021 and may be opened prior to Summerfest in September.

Officials are working to reschedule American Family Insurance Amphitheater concerts and will provide updated concert information within the coming weeks.

Valid Summerfest 2020 and 2021 general admission tickets issued to date may be redeemed during the new September dates. Refunds on Summerfest admission tickets purchased via Summerfest.com or Ticketmaster are available. Information regarding how to get a refund on festival admission tickets, as well as information regarding concert tickets for the American Family Insurance Amphitheater can be found at Summerfest.com.

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Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.

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