Back in 2017, we introduced you to a new Milwaukee project called Florida Brothers Band. In that article, we said the unusual, interesting, and utterly enjoyable group “crafts poppy punk earworms that will make you smash your neighbor with a steel chair.” Since that outset, the singlet-wearing band that features a vocalist who channels Reginald “The Crusher” Lisowski while bellowing lyrics about wrestling has only gotten better and more compelling.

Florida Brothers Band’s debut full-length, You Will Hate Us, was released digitally today. In accordance with that and in advance of the band’s October 13 physical record release show at Cactus Club, the group shot a, well, simply ravishing music video for a song called—you guessed it—”Simply Ravishing.” Filmed by Justin Propp in a Riverwest garage, the video shows the burly boys of Florida Brothers Band stripping down and striking a pose as the album’s gruff and glamorous closing track plays.

Vocalist Chris Loker tells Milwaukee Record the video is a homage to the Fabulous Ones tag team’s music vignettes from ’80s Memphis Wrestling, saying, “theirs really showcased how easy they were on the eyes.”

Before Florida Brothers Band plays its You Will Hate Us record release show alongside Heavy Hand, Jab Jugular, and Foreign Foods at Cactus Club this Sunday, feast your eyes on the dashing and dangerous trio’s “Simply Ravishing” music video below.

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.