Big news! Stay tuned for more information. In the meantime, here’s the press release.


MILWAUKEE, WI – December 2, 2021 – Wisconsin-based promoter and venue operator FPC Live has announced its involvement in plans for a new indoor venue complex in Milwaukee, with construction tentatively scheduled to begin early next year. The two-venue project, with scalable capacities of up to 800 and 4000, will be developed on an existing surface lot adjacent to Henry Maier Festival Park and will host a variety of concerts and events year-round. The project will be developed and owned by Marquee Ventures, LLC, a third-party development company, and leased to and operated by FPC Live. The proposed site is owned by Milwaukee World Festival, Inc., and will be leased to Marquee Ventures pursuant to a long-term ground lease. The proposed location will further crystalize the Third Ward as a live music and entertainment hub for the region.

“Having venues of this caliber will make Milwaukee a must-play destination for all artists both at the developing level and those on the verge of playing arenas, amphitheaters, and stadiums,” said Charlie Goldstone, one of the Presidents of FPC Live. “We are excited to add these rooms to the city, connecting more artists to more fans in Milwaukee.”

FPC Live and Milwaukee World Festival, Inc. already enjoy a successful and growing relationship focused on bringing world-class entertainment to the newly renovated American Family Insurance Amphitheater and BMO Harris Pavilion throughout the summer, both before and after Summerfest.

“We are thrilled to extend our partnership with FPC Live to increase access to live entertainment year round,” said Don Smiley, President & CEO of Milwaukee World Festival, Inc. “Music fans are familiar with visiting the lakefront to see their favorite artists; these new venues will extend that experience.”

These new state of the art venues will provide first-class experiences and amenities for both patrons and touring artists that will be unmatched by any other venue of their size in the Midwest. As this project is publicly rolled-out, FPC Live is excited to directly engage with neighbors and other stakeholders in a dialogue about the vision and values of this development. Construction is slated to begin in early 2022 with the rooms projected to open after Summerfest 2023, pending necessary approvals.

About FPC Live
FPC Live is a Madison-based full-service concert promotion and venue operations company. As part of Frank Productions, FPC Live operates the company’s owned-and-operated venues and creates, produces and promotes live entertainment events in clubs, arenas, performing arts centers, amphitheaters and stadiums across the country.

As Wisconsin’s largest concert promoter, FPC Live, alongside parent company Frank Productions and its joint venture partner, Live Nation, produce nearly 550 events annually in Milwaukee and throughout Wisconsin. FPC Live is one of the top 10 promoters in the world, producing concerts throughout the Midwest as well as tours across North America. FPC Live currently owns/operates four venues in Madison, WI (The Sylvee, Orpheum Theater, Majestic Theatre, and High Noon Saloon), two venues in Charleston, SC (Charleston Music Hall and Music Farm), and two venues in Columbia, MO (The Blue Note and Rose Music Hall). For additional information, visit

About Frank Productions
Founded in 1964, Frank Productions started as a family-run, full-service concert promotion company in Madison, WI. Frank Productions now offers executive management, administration, accounting, contract oversight, sales, box office and back-of-house support to their two national brands, National Shows 2 and FPC Live. In 2018 Live Nation Entertainment, the world’s leading live entertainment company, acquired a majority interest in Frank Productions. Through this partnership, the companies have blended the independent spirit of Frank Productions with the breadth of Live Nation’s resources to enhance the live music experience for artists and fans throughout the country. For additional information, visit

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.