NEWaukee Announces Free Events in Partnership with Harley-Davidson Homecoming Festival

Events July 13-15 to Include Bonfires at Grant Park Beach, Pop-Up Disco at Lakefront Brewery, and West Allis Block Party

Milwaukee, WI – NEWaukee is excited to announce three exciting, free events as part of Harley-Davidson’s Homecoming celebration this summer, taking place on July 13-15, 2023.

Harley-Davidson will celebrate its 120th anniversary with the launch of Harley-Davidson Homecoming, an annual four-day festival filled with music, food and moto-culture.

The inaugural event will be held in Harley’s hometown of Milwaukee, Wisconsin on July 13–16, 2023. Riders, enthusiasts, and fans from around the world will gather for this unforgettable weekend.

Bonfire on the Beach will kick off the weekend of festivities on Thursday, July 13, 2023, from 6-9pm at Grant Park Beach. The evening will feature local musician Will Pfrang, Hula dance lessons from Hale o Malo, beach volleyball, lawn games, and food and drinks from Ferch’s Beachside Grill.

Down Under Disco will pop up at Lakefront Brewery, under the Holton Street Bridge on Friday, July 14, 2023, from 7-10pm. The event will feature a disco ball, disco music from DJ Romke, dancing, performances by Roll Train, and refreshments for sale by Lakefront Brewery.

Bikes on the Block will close out the weekend on Saturday, July 15, 2023, from 11am-3pm, on Greenfield Ave in Downtown West Allis. The block party will feature local vendors, a BBQ and corn roast from Double B’s BBQ, local music performances, and family-friendly activities.

“We are thrilled to partner with Harley-Davidson to bring these free Homecoming celebrations to life this summer,” says Angela Damiani, CEO and co-founder of NEWaukee. “These unique events add to what is sure to be an exciting weekend of fun and entertainment for both visiting Harley-Davidson enthusiasts and local residents alike.”

Local vendors interested in participating in the events can email their interest to [email protected].

For more information and to RSVP for event updates, visit the links below:

• Bonfire on the Beach:

• Down Under Disco:

• Bikes on the Block:


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