1840 Brewing is Transforming Into Springfield, USA for The Springfield Connection!

[MILWAUKEE, WI, January 2024] Grab your Shary Bobbins umbrella and float on down to 1840 Brewing Company for a Simpsons-inspired pop-up. The Springfield Connection will feature art from local artists, themed trivia, games, contests, and of course, Simpsons-inspired beer. Stop by at any point during the week to take a photo at either of our themed photo booths.

“We are excited to put the ‘Spring in Springfield’ and bring some Simpsons flair to Bay View.” said 1840 owner Kyle Vetter, “We’ll have two special beer releases, Fudd Lager and Stupid Sexy Saison to commemorate our inaugural pop up event.”


• Twisted Plants will be serving vegan ‘Krusty Burgers’ from 5-8p

• Fudd and Stupid Sexy Saison draft release

• Simpsons Trivia (7-9pm)

• Marge’s Pretzel Wagon with Milwaukee Pretzel Company pretzels

THURSDAY 1/18/24

• Twisted Plants on site from 5-8p

• Marge’s Pretzel Wagon

• Simpsons Game Night:
• Bingo 6-7p
• Pictionary 7-8p

• Vincent Price’s Egg Magic decorating station

FRIDAY 1/19/24

• Twisted Plants on site from 12-5p

• Marge’s Pretzel Wagon

• Fudd and Stupid Sexy Saison bottle release

• All-day Simpsons marathon

• Contests:
• Lee Carvallo’s Putting Challenge from 12-5p
• Barney belching contest at 5p
• Marge ‘annoyed grunt’ contest at 5:30p
• Homer ‘D’oh’ contest at 6p

• Squishee beer tapping at 3p

SATURDAY 1/20/24

• K&L’s BBQ serving up BBBQ from 3-6pm (…the extra b is for brisket)

• Marge’s Pretzel Wagon

• Simpsons Marathon

• Contests:
• Barney belching contest at 2p
• Marge ‘annoyed grunt’ contest at 2:30p
• Homer ‘D’oh’ contest at 3p
• Lee Carvallo’s Putting Challenge from 3-6p

• TGI-McScratchy’s New Years Hour 6-7p

• Late night costume contest at 7pm

• Dance party featuring Simpson’s music and music videos from Australian artist Dankmus starting at 8p

SUNDAY 1/21/24

• Simpsons Makers Market with local artists, 11a-4p

• Kelly’s Greens will be serving infused and non-infused pink donuts and coffee from 11a-4p

Check us out on instagram @1840brewing for more details and information

Note: We still have space for more artists and vendors. Send any inquiries to [email protected]

Find more press releases HERE.