About a decade ago, a group of friends realized Milwaukee’s 414 area code had a striking resemblance to the numerals in April 14 (or 4/14) and decided to turn that coincidence into a full-blown local holiday. Since its unlikely outset, Milwaukee Day has resulted in an official mayoral proclamation, a ceremonial first pitch before a Brewers game, an abundance of civic-centered specials offered by area businesses, a wide-reaching hashtag, a cameo on ‘Jeopardy!,’ and a holiday-themed beer.
Milwaukee Day has also become an occasion to celebrate local music. Past April 14ths have featured especially stacked concerts. With the rampant growth of the holiday, Milwaukee Day’s founders took the year off in 2017 to encourage others to celebrate anywhere and in any way they wanted. After getting approval to revive the concert the past two years, we’re happy to announce Milwaukee Record will host another Milwaukee Day Showcase.
Join us at Company Brewing on Tuesday, April 14 to celebrate Milwaukee Day with a stacked lineup of local entertainers. We’ve done our part by assembling an all-star cast of Milwaukee bands. Performers include Mark Waldoch & The Hallelujah Ward, Fox Face, and Devils Teeth. Company’s Milwaukee Day Lager will also be available.
The 21+ show—sponsored by Milwaukee Public Library, Gruber Law Offices, Sparrow Collective, Rupena’s Fine Foods, Stag Barbershop, and The Waxwing—starts at 8:30 p.m. sharp (doors at 8 p.m.). Tickets are $10 in advance ($13 doors). There are so many great ways to celebrate Milwaukee on April 14, but we’re pretty excited about this one. We hope to see you there! [Poster art by Andy Tyra]