Back in 2024, Milwaukee’s beloved and long-running Brady Street Festival made news by moving to a week earlier than its normal “last-Saturday-in-July” date. Why the change? Because that final July weekend was really, really busy—made even busier by the newly annual Harley-Davidson Homecoming Festival.

But with the Harley blowout scheduled for July 10-13 this year, Brady Street Festival is moving back to its original date. The 2025 Brady Street Festival is set for Saturday, July 26.

Brady Street Business Improvement District (BID #11) just released the 2025 Brady Street Festival lineup today. Diet Lite, The MilBillies, the Brady Street Babes drag show will headline the three main festival stages. Lilliput Records will also host music throughout the day. Before those big acts, music will be provided by some of Milwaukee’s (and Wisconsin’s) best. Here are the individual stage lineups, listed from headliner to opener.

East Stage
(Bud Light Stage)

9 p.m. Diet Lite
7:30 p.m. Wire And Nail
6 p.m. Genevieve Heyward
4:30 p.m. Allison Mahal
3 p.m. Free Joel
1:30 p.m. Trio Elegancia
12 p.m. Bee The Change

Center Stage
(Captain Morgan Stage)

9:30 p.m. The MilBillies
8 p.m. Tae And The Neighborly
6:30 p.m. El Sebas
5 p.m. Ben Mulwana
3:30 p.m. Ur Mom
2 p.m. Dennis Caravello
12 p.m. School Of Rock

West Stage
(North Shore Bank Stage)

9:30 p.m. Brady Street Babes Drag Show
9 p.m. Brew City Belly Dancers
7:30 p.m. Hot And Dirty Brass Band
6 p.m. Modern Joey
4:30 p.m. NilexNile
3 p.m. Lost Orange Cat
1:30 p.m. dak duBois
12 p.m. Soul Collective Yoga Class

Lilliput Records Stage

6:30 p.m. Tori MF Zo
5 p.m. Bronte Fall
3:30 p.m. Tom West
2 p.m. Leah Jean

In addition to music, Brady Street Festival will also feature dozens of local food and retail vendors, a wide variety of beverages for purchase, and entertainment amenities for festival-goers of all ages.

“This event continues to reflect the energy, creativity, and diversity of Brady Street and its surrounding community,” says Michael D. Sander, Brady Street Business Improvement District Executive Director, in a press release. “We invite everyone to come celebrate with us—it’s a day for the city to come alive.”

The fest will take place on Brady Street (of course), between Van Buren and Farwell, from noon until 11 p.m. See you on July 26!