The “Dry January” fun continues! On Saturday, January 10, Milwaukee Record traveled to Wisconsin’s capital city for the third annual N/A Day Madison. The event—which took place exactly one week after our fifth annual Milwaukee installment of the same event—brought an abundance of local and national vendors in the non-alcoholic drink space to two floors of The Bur Oak for two sessions worth of samplings.

Over the course of four hours, approximately 150 people gathered to try a wide variety of N/A items, learn about products, and have some alcohol-free early afternoon fun. We met a lot of great folks. (Madison people are super nice!) We drank some delicious drinks. We were interviewed by a Madison TV station during the event. It was a great time! Thanks to all the vendors who participated, the wonderful staff at The Bur Oak, the various Madison publications who graciously covered the event, all of our N/A Day sponsors, and everyone who took time out of their Saturday afternoon to join us.

We’re planning to come back again next year. Until then, please enjoy some photos we snapped from the third annual N/A Day Madison. We’ll see you in 2027 (if not sooner), Madison!

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.