Last September, Milwaukee Record’s “Pretty Good Online Auction” found dozens of people placing bids on more than 100 items from a wide range of local businesses, with proceeds being split evenly between our publication and an area food pantry. Given the event’s success and the fact there are still so many people in need in the community, we’ve decided to bring the Online Auction back in 2021 and to move it up to spring this year.

Beginning the morning of Wednesday, April 7, you can go to and bid on approximately 100 items from nearly 100 local businesses! There will be prize packs from places like Vanguard, Lakefront Brewery, Cactus Club, WMSE, Palomino, Wire & Vice, Lion’s Tooth, Great Lakes Distillery, Company Brewing, Mystery Room Mastering, Burnhearts, Marcus Center, Klement’s, MillerCoors, X-Ray Arcade, Rush-Mor Records, Indeed Brewing Company, Blue Ox Music Festival, Leap Spirits, Scout Gallery, Transfer Pizzeria, Lost Valley Cider, and many more! There will be gift certificates, swag bags, and other merchandise! There will be signed Brewers and Packers memorabilia! There will be one of a kind artwork from Dwellephant and Jeff Redmon! There will be vintage signage and artwork from local businesses. There will be rare and weird goodies from Milwaukee Record’s office! In total, it’ll all add up to about $15,000 worth of goodies!

Milwaukee Record’s “Pretty Good Online Auction” will run from Wednesday, April 7 through 7 p.m. CST on Wednesday, April 14. Like last time around, the proceeds from sales will be split 50/50 between Milwaukee Record and an area food pantry. This year’s beneficiary will be Feeding America Eastern Wisconsin.

So drop by Milwaukee Record next Wednesday to see each and every auction item (we’re adding more as we speak) and keep bidding until the auction ends April 14. Happy bidding!