This Is It has closed
Months shy of what would have been its 57th year in business, This Is It—Milwaukee's oldest and longest-running LGBT+ bar—has closed. The historic Cathedral Square-based bar's closure was announced on social me...
This Is It! will host 18+ events, house semi-permanent LGBTQ history exhibit
This Is It! has been a Milwaukee institution for more than 50 years. The unassuming bar, tucked away at 418 E. Wells St., is both Milwaukee and Wisconsin's oldest gay bar, and one of the top 10 longest running ...
This Is It has been it for 50 years, and shows no signs of slowing down
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Welcome to Food/Drink Week at Milwaukee Record, brought to you by Milwaukee’s new favorite import, Bofferding. From May 31 through June 7, belly up and enjoy a fresh smattering of rest...
This Is It! officially has a new logo
Last month, This Is It! asked patrons to redesign its logo that will be used in accordance with TITs’ 50th anniversary next year, and likely for years to come. Dozens of submissions were collected and those ent...
Cast your vote for This Is It!’s new logo
Last month, This Is It! asked patrons to redesign its logo. The winning logo will be used next year in honor of TITs' 50th anniversary, and likely for years to come. After receiving oodles of submissions, Milwa...
This Is It! wants you to re-design its logo
This Is It! is nothing short of a Milwaukee—no, a Wisconsin—institution. Billing itself as "Milwaukee's oldest gay bar, "TITs" has been a presence on Wells Street in Cathedral Square since 1968. Initially, it k...