Westown Association names Fiserv as presenting sponsor of the Milwaukee Night Market
The summer event will showcase the Clover small business system from Fiserv and will kick off on Wednesday, June 14; vendor applications now open for 2023 season

MILWAUKEE – Westown Association is excited to announce Fiserv, Inc. as the presenting sponsor of the Milwaukee Night Market. The Milwaukee Night Market, powered by Clover® from Fiserv, returns to the heart of downtown Milwaukee for four nights this summer on June 14, July 19, August 16 and September 13 from 5 to 10 p.m. on West Wisconsin Avenue between 2nd Street and Vel R. Phillips Avenue.

Fiserv has signed a multi-year agreement as the presenting sponsor of the event, furthering its investment in downtown Milwaukee west of the Milwaukee River. In 2022, Fiserv announced plans to move its headquarters to the corner of N. Vel R. Phillips and W. Michigan St.

“As a new stakeholder in Westown, we are thrilled to partner with Fiserv on the Milwaukee Night Market,” said Stacie Callies, Executive Director of Westown. “We appreciate their support of this event and their commitment to our downtown neighborhood. The Milwaukee Night Market is an exciting fusion of all our city has to offer, and we look forward to providing Fiserv employees with that experience just steps from their front door.”

“The economic and entertainment heart of the state is beating strong here in downtown Milwaukee and in Westown. As we grow our organization and build upon the success of our strategic objectives and events, we’re proud to welcome new partners and thrilled to have Fiserv at the Night Market and in the neighborhood,” added Jeff Sherman, Westown board president.

“Small businesses are the backbone of our communities, and Clover, our industry-leading point-of-sale and business management platform, enables small businesses around the world to serve their customers virtually anywhere, including in store, online and at outdoor events such as the Milwaukee Night Market,” said Bob Hau, Chief Financial Officer, Fiserv. “We are proud to bring ease and convenience to small businesses and to partner with Westown Association as Fiserv prepares to become the newest neighbor and host of this vibrant downtown experience.”

The application portal for vendors to participate in the 2023 Milwaukee Night Market is now open and can be found at mkenightmarket.com. The deadline to apply is Friday, March 24; selected vendors will be notified in early April. American Family Insurance is returning for the third year, sponsoring vendor fees for five BIPOC entrepreneurs at each of the four markets by selecting an array of vendors that feature ethnic diversity and gender parity.

Community partners including GRAEF, Gruber Law Offices, Miller Lite, 310W, Jameson Irish Whiskey, Joy Engine, The Avenue and We Energies Foundation are also sponsors of the 2023 Milwaukee Night Market. Additional signature sponsors and new partnerships will be announced at a later date. To inquire about 2023 Night Market sponsorship opportunities, contact Stacie Callies at [email protected]. Westown Association is a 501(c)(3) non-profit organization and donations are tax-deductible.

In 2022, the Milwaukee Night Market attracted an estimated 100,000 attendees and featured more than 140 local entrepreneurs throughout the season. The Milwaukee Night Market provides a unique opportunity to gather on West Wisconsin Avenue, creating an environment for individuals of all ages and backgrounds to experience Milwaukee. You can view highlights from the 2022 Night Market at mkenightmarket.com/media.


Westown Association is a non-profit business association focused on championing the economic and social development of Milwaukee’s central business district west of the Milwaukee River. This is accomplished through special event marketing, business advocacy, growth initiatives and public/private partnerships that improve the quality of life and vitality of the district. For more information, please visit westown.org.

Westown Association acquired the Night Market brand from NEWaukee, a local engagement agency, who had produced the event since 2014. After the Market’s cancelation in 2020 due to the COVID-19 pandemic, Westown Association assumed production of the event, hosting a single Market on August 18, 2021 and the event’s first full season since it’s hiatus in 2022.

About Fiserv
Fiserv, Inc. (NASDAQ: FISV) aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and one of Fortune® World’s Most Admired Companies™. Visit fiserv.com and follow on social media for more information and the latest company news.

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