The Trade Hotel Announces AntetokounBros to Open Retail Store on The Hotel’s First Floor

AntetokounBros Open the First US-Based Store the Antetokounmpo Family Retail Brand

June 6, 2023 – Milwaukee, Wisconsin | Following its historic opening, the Trade Hotel in Downtown Milwaukee announces its newest attraction. The Trade is joining with another Deer District monument to announce the retail tenant for the hotel, by presenting the first US-based retail store opened by AntetokounBros, a brand owned by the Antetokounmpo family.

AntetokounBros have worked closely with The Trade Hotel and NCG Hospitality to provide a unique retail selection of merchandise to guests of the Trade and Milwaukee natives alike. The first AntetokounBros store to be opened in the US follows their highly successful flagship location in Athens, Greece.

NCG’s Chief Development Officer, Andy Inman, said, “The Trade Hotel is the Official Hotel of the Deer District so the AntetokounBros Store is a perfect complement to the Trade Hotel. Our goal with The Trade from the beginning was to honor the rich history and work ethic that built the City of Milwaukee and there is no better fit for the hotel and for Bucks fans than the AntetokounBros brand.

The Trade and NCG Hospitality have quickly been integrated into the rich fabric of the City of Milwaukee and the Deer District, and the addition of the AntetokounBros brand will further the renaissance the City of Milwaukee is experiencing.

For more information about The Trade visit and check out a selection of AntetokounBros products at

About The Trade Milwaukee
Inspired by the city’s pioneering past and a local culture that is forever moving forward, The Trade an Autograph Collection Hotel pays homage to the hardworking history and modern spirit of today’s Milwaukee. As the official hotel of Deer District, it is located in the bustling heart of downtown, adjacent to Fiserv Forum. Situated court-side in Cream City’s dynamic hub of sports, culture, and entertainment, the hotel offers 207 luxurious rooms and suites plus destination dining with a rooftop restaurant and lounge boasting stunning city views. Highlights include a 2-story VIP suite with private access and over 9,000 square feet of sophisticated indoor/outdoor meeting and event spaces for groups up to 300. Merging modern convenience with timeless luxe, it is an experience unlike anything else in the city. The Trade. Where craft meets commerce.

About NCG Hospitality
NCG Hospitality is a leader in the ownership, development, and operation of premier hospitality properties. Established in 1981 by Founder and Chairman David Lenz, NCG Hospitality is a family-owned business with over 40 years of experience in the hospitality industry. We own and operate over 25 properties across multiple states and national brands. We leverage our unparalleled expertise to provide hotel management services, hotel development expertise, and real estate-focused services to property owners and investors throughout the U.S.

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