Summerfest and UScellular Celebrate Two Decades with Enhanced Interactive Lounge Experience and Multi-Genre Lineup

MILWAUKEE (April 11, 2024) – Summerfest presented by American Family Insurance and UScellular, which is celebrating its 20th anniversary as the official wireless provider and stage sponsor at Summerfest this year, announced plans to bring back an enhanced version of its popular US Mode Lounge, located at the UScellular Connection Stage. The lounge, which debuted in 2023, is designed to foster meaningful connections and promote healthier digital habits, giving attendees the opportunity to enjoy interactive activities and relax in a vibrant and fun atmosphere.

Highlights of the 2024 lounge experience include:

• NEW! Digital Photo Activity: Visitors can step onto a rendition of the UScellular Connection Stage and immerse themselves in an AI photo activity that will allow them to create their own band in a digital photo on the UScellular Connection Stage.

• Life in US Mode Pledge Wall: Guests will have the chance to commit to healthier digital habits by stamping the Life in US Mode pledge wall. By pledging to prioritize real-life connections over digital distractions, participants can create a more mindful and fulfilling festival experience.

• Enhanced Relaxation Zone: The lounge offers an oasis to relax and rejuvenate during the festival. Visitors can enjoy a break from the summer heat with expansive shaded areas and comfortable seating, complete with interactive tabletop games to keep them entertained with family and friends without the need to scroll on their devices.

• US Mode Device Activation: UScellular associates will be present in the lounge to assist festivalgoers in activating US Mode on their devices. US Mode allows users to reset their relationship with their technology by utilizing customizable settings on their devices to limit notifications and other digital distractions so that they can fully enjoy the festival and each other.

• Giveaways: Guests will also enjoy giveaways like temporary tattoos, premium items, backstage passes and more.

The 2024 UScellular Connection Stage for this year’s festival features a multi-genre lineup with evening headliners like Chase Rice, David Kushner, Black Pumas, Jessie Murph, Lil Tecca, Boys Like Girls, and many more.

“Over the last 20 years UScellular has played an important role in enhancing the festival experience, while consistently delivering a diverse lineup of artists and interactive experiences, creating unforgettable connections with our fans,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc. “We are fortunate to have UScellular as a longstanding partner of Summerfest and deeply appreciate their commitment.”

“We believe in the power of disconnecting to truly connect, and as we celebrate our 20th anniversary of being a part of Summerfest, we are excited to continue inspiring festivalgoers to create real-life connections,” says Marlon Bailey, director of sales for UScellular in Wisconsin. “Whether it’s watching one of the fantastic acts performing at the UScellular Connection Stage – Noah Kahan, T-Pain, The Fray, Panic! At The Disco to name a few through the years – capturing the moment in our digital photo activity or enjoying good conversation in the Life in US Mode Lounge, we are continuously proud to help visitors create cherished memories.”

For this year’s complete stage lineup, tickets, and more information visit

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest 2024 will take place over three weekends – June 20-22, June 27-29, and July 4-6. For the latest information, visit, or Facebook, X, Instagram and TikTok: @Summerfest.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to help customers stay connected to the things that matter most. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations. Through its After School Access Project, the company has donated more than $23 million in hotspots and service to help youth connect to reliable internet. To learn more about UScellular, visit one of its retail stores or To get the latest news, visit

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