Milwaukee World Festival, Inc. and BMO Announce Sponsorship Extension

Hanson and Gavin DeGraw Added to Summerfest Lineup at BMO Pavilion

MILWAUKEE, WI (April 25, 2024) – Milwaukee World Festival, Inc. (MWF) announced a multi-year extension with BMO, who has been a sponsor of Summerfest and Henry Maier Festival Park since 2006.

BMO will continue as title sponsor of the BMO Pavilion, one of the largest stages at Henry Maier Festival Park, in addition to supporting community outreach programs including:

• The BMO EMpower Grant Program – since its inception in 2021, BMO has supported minority-owned businesses with over $160,000 in grant funds for marketplace vendors at Summerfest, covering costs for materials, booth, staffing, and networking opportunities.

• Giving back to BMO customers by offering special perks during Summerfest such as discounts on Summerfest merchandise when using the BMO card, the BMO Customer entrance gate, complimentary tickets distributed throughout the community, and more.

“Over the last two decades, BMO has showcased its unwavering commitment to the Milwaukee community through sponsorship of the BMO Pavilion and programs like BMO EMPower,” said Sarah Pancheri, President and CEO of Milwaukee World Festival, Inc. “The BMO Pavilion, one of the most beautiful venues in Wisconsin, has also hosted hundreds of concerts over the years with some of music’s most celebrated artists. We look forward to more memorable shows in the years ahead.”

“We are thrilled to continue our support of Summerfest and the Milwaukee community,” said Jud Snyder, Senior Executive for Southeast Wisconsin, BMO. “This is more than a partnership – it’s a shared journey as we drive progress for a thriving economy, sustainable future and inclusive society. Through initiatives like the BMO EMpower Grant Program, we’re living our Purpose, to Boldly Grow the Good in business and life, by investing in minority-owned businesses and providing them with the resources and support they need to thrive.”

JUST ANNOUNCED – HANSON and Gavin DeGraw will headline the BMO Pavilion on Friday, June 21, 2024, completing the lineup at the BMO Pavilion during Summerfest.

Tickets for reserved seating will go on sale Wednesday, May 1 at 10:00 a.m. via,, or in person at the Summerfest Box Office, and includes admission to Summerfest the day of the performance. During Summerfest, concerts at the BMO Pavilion offer seating options for all evening headlining performances, giving fans the choice of reserved seats available for purchase or free general admission seating on a first-come, first-served basis.

Since the debut of the BMO Pavilion in 2012, the venue has hosted over 160 concerts, delivering a diverse lineup welcoming fans of all ages, backgrounds and music styles.

During the three weekends of Summerfest, the headliners at the BMO Pavilion are:

• Brittany Howard with The War and Treaty – June 20

• HANSON and Gavin DeGraw – June 21

• Goo Goo Dolls – June 22

• MUNA – June 27

• REO Speedwagon – June 28

• FLETCHER – June 29

• Mt. Joy – July 4

• Bryson Tiller – July 5

• Ivan Cornejo – July 6

Throughout the season at Henry Maier Festival Park, BMO Pavilion hosts a wide variety of concerts at the lakefront. For the 2024 season, the current lineup is as follows:

• Willie Nelson & Family – May 18

• Maggie Rogers with special guest The Japanese House – June 8

• Vampire Weekend with special guest Ra Ra Riot – August 1

• Elevation Worship Praise Party – August 4

• Tedeschi Trucks Band with special guest Margo Price – August 8

• Masters of the Mic with MC Lyte, Rakim, EPMD, and Black Sheep – August 30

Tickets are on sale now. For more information visit

About Milwaukee World Festival, Inc.
Milwaukee World Festival, Inc. is an independent, private 501(c)(3) corporation founded in 1965 that produces Summerfest presented by American Family Insurance, a three-weekend music festival featuring over 600 artists across 12 stages. Milwaukee World Festival, Inc. also maintains and improves Henry Maier Festival Park, located on 75 acres on the shores of Lake Michigan in Milwaukee, WI. In addition to Summerfest, Henry Maier Festival Park hosts a variety of ethnic and cultural festivals, concerts, family programming, walks, runs, and other special events. The mission of the organization is to promote an understanding of different ethnic cultures, the histories and traditions of various nationalities, harmony in the community, civic pride as well as to provide a showcase for performing arts, activities, and recreation for the public and employment opportunities for the youth of the community. For more details, visit or, and on socials @MilwaukeeWorldFestival or @Summerfest.

About BMO Financial Group
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.3 trillion as of October 31, 2023. Serving customers for 200 years and counting, BMO is a diverse team of highly engaged employees providing a broad range of personal and commercial banking, wealth management, global markets and investment banking products and services to 13 million customers across Canada, the United States, and in select markets globally. Driven by a single purpose, to Boldly Grow the Good in business and life, BMO is committed to driving positive change in the world, and making progress for a thriving economy, sustainable future, and inclusive society.

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