Mexican Fiesta 50th Anniversary Celebration

Milwaukee, Wisconsin, August 8th, 2023 – The Wisconsin Hispanic Scholarship Foundation is proud to present the 50th edition of Mexican Fiesta, a premier cultural extravaganza on August 25th, 26th, and 27th at the Summerfest grounds. This momentous milestone will be commemorated with a dazzling three-day event filled with the richness of Mexican heritage, while also supporting a noble cause – providing scholarship awards for Hispanic young students pursuing their dreams in higher education.

For half a century, Mexican Fiesta has been an emblem of cultural pride, bridging communities together and showcasing the brilliance of Mexico’s traditions, colors, tastes, and music. This year, the festival promises to be bigger and more spectacular than ever before, making it a must-attend event for individuals of all ages and backgrounds.

The festival takes place from August 25th – 27th, where attendees will be immersed in an authentic and unforgettable experience of Mexico and other Latin American diverse heritage. Throughout the weekend, visitors can expect:

Sensational Entertainment Lineup: Prepare to be enthralled by a star-studded array of national and international acts, showcasing the mesmerizing sounds and rhythms of Mexico’s rich cultural heritage.

• Edwin Luna y La Trakalosa de Monterrey, Alex Fernández Jr., Aida Cuevas, Rey Ruiz, Lo Mejor del Rock en Español, Gerardo Coronel, Alta Consigna, Marcos Orozco, Ezequiel Peña, Grupo Palomo, Las Cafeteras, Los Solitarios, Tenampa Brass and more!

Cultural Extravaganza: Prepare to be captivated by the artistry of Mexico as we present an array of cultural exhibitions at the Cultural Pavilion, the heart of the festival. Dive deep into the essence of Mexico’s history, art, and traditions as you immerse yourself in the beauty of our vibrant culture.

• Cielo Tejido – Mid & South Gate

• The largest two-faced Altar de Muertos display – Mid Gate

• Live Mural Painting by a Master of the Arts, Othón Téllez, directly from Mexico City.

• And More!

Cultural Spectacles: Witness breathtaking performances by talented dancers and musicians, showcasing traditional folkloric dances, Mariachi bands, and lively entertainment that will captivate the senses.

• Ballet Folklórico Sonidos Y Movimientos, Ballet Folklórico Mahuatzi, Danza Prehispánica Macuixochitl, Folcloricas, Orquesta de Camara Tlalipac,Ballet Folklórico Nuestro México, Compañía de Baile Corazón Salsero, Danzoneros por siempre, Floreadores -Charrería Rivera, Cesar Delgado -Tenor, Natalia Ramos-Soprano & Much More!

• Gastronomic Delights: Savor the delicious flavors of Mexico with an array of culinary delights, ranging from mouthwatering tacos to delectable Pan de Feria, catering to the most discerning palates.

Artisan Market: Explore a vibrant marketplace filled with artisans and vendors offering unique handicrafts, artworks, and traditional souvenirs, perfect for mementos of this memorable event.

Family Fun: An assortment of family-friendly activities awaits, including children’s workshops, face painting, and interactive exhibits, ensuring a joyous and inclusive experience for all.

Fireworks Extravaganza: The opening day (AUG 25 @9:30pm) will culminate in a breathtaking fireworks display that will light up the night sky in a dazzling array of colors, leaving spectators in awe.

Do not miss our famous Tequila, Micheladas, and delicious Margaritas!

Beyond the joy and cultural immersion, Mexican Fiesta holds a significant purpose – to support education. The festival’s mission is deeply rooted in giving back to the community by raising funds for scholarship awards to assist deserving Hispanic young students in their college journey. Your participation and support during this celebration will directly impact the future of these talented individuals, providing them with opportunities to pursue their educational aspirations.

“We are incredibly honored and humbled to reach this momentous 50-year milestone,” said Executive Director -Teresa Mercado. “Through the years, our festival has not only celebrated the beauty of Mexican and other Latin American cultures but also served as a platform to empower our youth through education. Together, we have made a difference in the lives of countless students, and we are excited to continue this legacy with your help.”

Plenty of different activities will be hosted during Mexican Fiesta 2023 for the entire family to enjoy: Soccer Tournament, Contest, Midway Rides, Community Park-Children’s Area & Stage/Presented by Children’s Wisconsin, Commercial Expo, Social Services Pavilion, Veterans resource center, Taste of Mexico Pavilion, Fiesta bars, and More!

For more details visit

Enjoy all these activities at an affordable price by purchasing your tickets ahead of time at the Mexican Fiesta office and El Rey Grocery Stores for only $19 per adult (9yrs old +), children 8 years old and under get in for FREE with an adult. ($24 at the gate). Online tickets are available at

Cash & Credit/Debit cards are accepted for ALL food purchases. Credit/Debit Cards and Tickets will be used ONLY for the purchase of an alcoholic beverage, bottled soda, and water.

The WHSF provides a cultural and educational environment to enhance and improve the academic success of the Hispanic Community while promoting a better understanding of the arts, history, literature, and the perpetuation of Hispanic culture. To date, WHSF has provided over $1,890,000.00 in college scholarships and community nonprofits.

Opening Ceremony to be held on Friday, August 25th, 2023 at 5 pm inside the Cultural Pavillion.

For more information contact the Mexican Fiesta office at 414-383-7066 or visit The festival’s program is subject to change without prior notice.

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