On Friday, November 26th, food, fellowship and Black Friday beer is back at the Brewery.

MILWAUKEE (November 3th, 2021) – Lakefront Brewery is bringing back the gold standard in beer releases on Black Friday. The doors officially open at 8am, but the party starts much earlier. Lakefront’s food truck, the CurdWagon, will start serving food at 5:30am – serving breakfast favorites from breakfast burritos and croissant sandwiches to apple fritters and almond kringles.

Three different Black Friday beers will be available for purchase:

2021 Black Friday Imperial Stout – Deep and rich, chocolate and vanilla, with bourbon warmth and American oak notes. This year is smooth, not hot, although is boasts a 15.5% alcohol by volume. Less than 4,000 bottles available.

2021 Imperial Brown Ale – This was made with Montmorency cherries and aged in Wollersheim Distillery bourbon barrels. Need a fur coat for the cold? This liquid will do perfectly. 14.6% alcohol by volume. Less than 1,000 bottles available.

2021 Holiday Spice Ale – This big ale was brewed with honey, cinnamon, nutmeg, ginger, cloves and orange peel. Aged in brandy barrels, this liquid is 13% alcohol by volume. Less than 1,000 bottles available.

Packaged in 4-packs, each bottle sells for $20 (limited to 16 bottles per person).

Not only food and beer, but Black Friday gear is also here. T-shirts, beanies and blankets will be available as well.

“We’re inviting everyone to come on down and enjoy the camaraderie, and the beer, of course,” says Lakefront Brewery Founder and President Russ Klisch. “The rules are a little different, but the event will be the same fun.”

Fans can line up as early as the night before and the doors will open at 8:00am on Friday. But after bottle purchase, the party will be outside. “We want to avoid a super-crowded Beer Hall,” said Lakefront Brand Manager Michael Stodola. “We’re still concerned with Covid, so the party will continue outside with food, gear, and Lakefront beer being sold – and over a thousand close friends.”

Of course, all Black Friday beers are first come, first served. You may want to prepare.

Lakefront Brewery, Inc. distributes its products to over 30 states, Ukraine and Canada. Lakefront Brewery, Inc. produced the first beer in the United States made from 100% in-state-grown ingredients, including a first-of-its-kind, indigenous Wisconsin yeast strain (Wisconsinite Summer Weiss), the first certified organic brewery and the first gluten-free beer granted label approval by the U.S. Government (New Grist). For more information, visit or call (414) 372-8800.

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