Since 2015, local radio institution and chili competition curator WMSE has helped spread the good will and wonder of Record Store Day with a limited-edition release of a 7-inch from a Milwaukee (or Milwaukee-related) artist with national appeal. The inaugural vinyl release was a live performance by Field Report. The following year, the station quickly sold all 250 copies of its Sylvan Esso 7-inch. The 2017 record was a two-song release from Milwaukee pop-punk phenoms Direct Hit! Last year, the incomparable Abby Jeanne broke the streak of live recordings with her outstanding and color-splattered 7-inch.

This time around, the station enlisted GGOOLLDD to be its Record Store Day release in 2019. WMSE’s 5th annual Record Store Day 7-inch will feature two songs from the Milwaukee-born party-pop outfit. Side A includes a yet-unreleased track called “Piece Of Mind” and Side B will offer a physical representation of GGOOLLDD’s new digital single, “Success.” The 7-inch—recorded at Apocalypse The Apocalypse studio in Clearfield, Pennsylvania—is limited to just 300 copies, of which 200 will be on gold (or ggoolldd?) vinyl and 100 will be on cloudy clear vinyl.

Starting Saturday, April 13 (a.k.a. Record Store Day), you can pick up this awesome collaborative release at Acme Records & Music Emporium, Bullseye Records, The Exclusive Company (East Side location), and Rush-Mor Records. You’ll also be able to pick up copies at GGOOLLDD shows, including the band’s one and only Milwaukee appearance this summer. Stay tuned for details on that. In the meantime, get ready for the 7-inch by streaming “Success” below.

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.