When we last checked in with GGOOLLDD, the Milwaukee-born party pop project was showing listeners some highlights from their 27-city tour with OMD in the form of the band’s self-shot “The Way That I Feel” music video. Since that video premiered prior to an appearance at PrideFest last June, GGOOLLDD has made themselves fairly scarce, only playing a select few shows in the Midwest in recent months.
Though Milwaukee hasn’t heard much from GGOOLLDD lately, we’re about to. The band has been hard at work on new material and they’re planning to release a full-length in the near future (with other surprises planned along the way). With what’s sure to be a busy remainder of the year on the horizon, GGOOLLDD wanted the start things off strong by releasing a brand new single.
“Success” was recorded at Apocalypse The Apocalypse studio in Clearfield, Pennsylvania. The soaring and upbeat single was mixed by Malachi DeLorenzo (who also drummed on the track) and mastered by Justin Perkins at Mystery Room Mastering. Singer Margaret Butler tells Milwaukee Record “Success” was the first song GGOOLLDD completed for the forthcoming full-length and they couldn’t wait to share the song with people.
The single will be available on all digital platforms on Friday, March 15. There’s no concrete release date for the album at this time, but Butler says GGOOLLDD is prepared to tour avidly once the record comes out. In the meantime, the band—which now calls Louisiana home—is out enjoying life and putting the finishing touches on the album.
“We spend about all of our time off in New Orleans, and the excitement and culture of the city definitely helps with the songwriting process,” Butler says. “[It’s] a long process, but worth it, I think. I hope you love ‘Success’ as much as we do.”
Listen to “Success” below and stay tuned for more GGOOLLDD-related happenings as the year progresses.