It’s been 10 long, hot, throbbing years since Downtown Milwaukee released a promotional video scored to a Peaches song about oral sex. “Cause I wanna take you downtown / Show you my thing, show you my thing” cooed Peaches over images of 2010s-era Milwaukeeans enjoying the RiverWalk and/or playing ping pong. Now, following a steamy Summer 2022, Downtown Milwaukee is ready to show you its thing, show you its thing in Summer 2023.

Yes, the downtown-employee-focused “Summer In The City” campaign is back! Similar to last year, it will include two free weekly lunchtime concert series (“Tunes@Noon” and “Heart(beats) Of The City”) and Downtown Employee Appreciation Week (August 14-18). New this year will be a community roller-skating event that will take over Red Arrow Park (920 N. Water St.) every third Friday in June, July, and August. Come with me, come with me, come with me, come with me there…

Ahem. First, the roller skating:

Red Arrow Park’s ice rink will be reimagined as a community roller-skating rink for Summer Spinz. The event series is set to roll out at Red Arrow Park every third Friday in June, July and August from 5 p.m. to 9 p.m. and includes free lessons from 5 p.m. to 6 p.m., family hour from 6 p.m. to 7 p.m., nightly DJ sets, and food trucks. Presented by Roll Train MKE and Milwaukee Downtown, BID #21, the monthly series will include a Pride Night theme on Friday, June 16 with DJ Shawna, official DJ and producer for the Milwaukee Bucks, from 7 p.m. to 9 p.m. Additional details for Friday, July 21 and Friday, August 18 will be announced soon.

And now, the lineups for the free weekly lunchtime concert series:

PNC presents Tunes@Noon
Thursdays, June 1 – August 31 | 12 p.m. to 1 p.m.
Courtyard of 411 East Wisconsin Center

June 1
Zach Pietrini

June 8
Allison Mahal

June 15
Alyssia Dominguez

June 22
Jon Hintz

June 29
Donna Woodall Group

July 6
Catelyn Picco

July 13

July 20
Navy Band Great Lakes

July 27

August 3
The Hintz Brothers

August 10
Marr’Lo Parada

August 17
Joe Wray

August 24
Dirty Boogie

August 31
Donna Woodall Group

Heart(beats) of the City powered by MGIC
Wednesdays, June 7 – August 30 | 12 p.m. to 1 p.m.
Red Arrow Park

June 7
Amileigha & Jeremy of Rebel Grace

June 14

June 21
Betsy Ade & the Well Known Strangers

June 28
Zach Pietrini Band

July 5
No Show – Happy 4th of July!

July 12
Alyssia Dominguez

July 19
Jenny Thiel Group

July 26
Kuf Knotz & Christine Elise

August 2
Brewtown Beat

August 9
Extra Crispy Brass Band

August 14
Downtown Employee Appreciation Week Special Edition – Rob Knapp & the Soul Patrol

August 23
Failure to Launch

August 30
Donna Woodall Group

“Summer in the city will be bustling as Downtown Milwaukee prepares to host a multitude of festivals, concerts and events,” says Beth Weirick, CEO of Milwaukee Downtown, BID #21, in a press release. “With new offerings each week, our hope is that families, friends, downtown employees and neighbors make Downtown their go-to meeting place this summer.”

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Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.