On Saturday, January 7 from noon to 4 p.m., Milwaukee Record will host the second annual N/A Day at The Cooperage. The “Dry January Beverage Festival”—which is sponsored by Athletic Brewing Company, Lagunitas, Stella Artois, and Gruber Law Offices—will give people an opportunity to enjoy unlimited samples of refreshments from the wide-ranging, ever-evolving, and rapidly-growing non-alcoholic drink market. TICKETS ARE AVAILABLE NOW!

The upcoming N/A Day lineup includes non-alcoholic beer and seltzer, kombucha, mocktails, non-alcoholic wine and spirits, tonics, craft soda, sparkling water, coffee, energy drinks, CBD products, and more. Vendors range from local operations like Lakefront Brewery, Soul Brew Kombucha, Untitled Art, Top Note Tonic, Siren Shrub, and Great Lakes Distillery to nationally- and internationally-regarded brands like Sierra Nevada, Guinness, Lagunitas, Stella Artois, ZOA Energy, and Liquid Death. Here’s the full vendor lineup!

Athletic Brewing Co.

Boston Beer Company

The Cats Particulars
Canni Hemp Co.

Clutch Energy

Ceria Brewing Company

Fair State Brewing Cooperative

Ghost Energy

Great Lakes Distillery



Kind Oasis

Kul Mocks


Lakefront Brewery

Liquid Death

Mad Tasty

Sierra Nevada

Siren Shrub

Soul Brew Kombucha

Sprecher Brewing Co.

Stella Artois

Super Coffee

System Seltzers

Top Note Tonic

Two Roots

Untitled Art


YOURS Non-Alcoholic Wine

ZOA Energy

In total, there will 30+ vendors on-site with more than 60 different products to sample. Beyond the N/A indulgence, the event will feature WMSE‘s own DJ Christreater playing music all afternoon long. 4th Dimension Sobriety will also be on-site to give interested attendees information on the organization. The Cooperage’s bar will also be open, with both alcohol-based and N/A options available for purchase. Tickets are $20 in advance and $30 at the door.

Whether you’re looking to turn over a new leaf in the new year or you’re just seeking to add some more refreshments to your personal repertoire, N/A Day is a fun and low-risk way to try some new drinks on for size. We hope to see you there!

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.