In case you haven’t been made aware of it by way of our various mentions of the event, a swell of local press, and promotion from participating vendors, the fourth annual Milwaukee edition of our N/A Day “Dry January” Beverage Festival is taking place on Saturday, January 4. Yes, from noon to 4 p.m., a wide variety of vendors will offer unlimited samples of more than 50 non-alcoholic items at The Cooperage. It’s going to be a great time.
Sales are steadily climbing, but in true Milwaukee fashion, some of you are waiting until the last possible moment to buy your ticket…even though purchasing in advance will save you more than $8 per ticket. If you’re somehow still on the fence about going to N/A Day, allow us to give you eight great reasons you should join us at The Cooperage this Saturday afternoon. Cheers!
It’s the best way to try dozens upon dozens of N/A drinks
We know that’s a bold statement, but think about it. For one modest fee, you get to walk around and sample more than 50 beverages from all corners of the non-alcoholic spectrum. That sure beats blindly buying a sixer of near beer or a bottle of N/A spirits without tasting it first and just hoping for the best.
You can stock up for the rest of the month on-site!
In past years, some vendors have sold their non-alcoholic offerings on-site, allowing people to immediately buy something they like so they can enjoy it at home. And if that’s not an option at some tables, most vendors are happy to let folks know where their products are available at area grocers, liquor stores, bars, and restaurants.
It’s not just drinks
Beyond the beverages, we’ve also invited a few area businesses that are in the hemp, CBD, Delta 8, and Delta 9 realm to attend. You can learn more about what Canni Hemp Co. and Kind Oasis offer. You might even be able to buy a jar of Milwaukee Record gummies from the Kind Oasis table tomorrow. Nice!
The Packers are playing Sunday, so you won’t miss any of the regular season finale
Thanks to the Packers clinching a playoff spot on December 23 and the Bears being downright terrible, the NFL graciously decided against making Green Bay and Chicago’s Week 18 meeting a Saturday marquee game. So you have zero football-related conflicts on Saturday.
Christreater is DJing
WMSE mainstay, Jack White’s touring hype man, and Milwaukee legend Christreater will be DJing the event once again. Hearing the playlist he has in store is probably worth the price of admission on its own, but those who attend will get to enjoy his jams will partaking in a ton of N/A samples.
What else would you be doing on a Saturday afternoon in the beginning of January?
It’s early January and it’s probably going to be in the 20s. What other plans did you have? Even if you’re planning to do something Saturday night, you can easily swing by The Cooperage in the early afternoon to take a lap and enjoy a social outing with none of the New Year’s resolution-bending guilt.
There’s an N/A Day After Party at Boone & Crockett!
Milwaukee Record and Visitor—an excellent up-and-coming non-alcoholic beer and a sponsor of N/A Day—will keep the fun going after N/A Day with an official N/A Day After Party. From 5-8 p.m., we’ll be next door at Boone & Crockett. There will be DJ sets by Joe Collins and Sam Larcheid. Visitor will be in the building pouring free samples of their wonderful N/A beers. Boone & Crockett will be offering Visitor on special, and every can of Visitor purchased gets you entered for hourly raffles to win prizes from Visitor, Milwaukee Record, and more. Oh, and this N/A Day After Party is free. So come on down to The Cooperage on January 4, then make your way a few feet west to Boone & Crockett right after that.
The N/A Day we’re hosting in Madison isn’t happening until January 18, so you’d better not miss this one!
Yes, much like last year, we’ll be hosting a second installment of N/A Day at The Bur Oak in Madison this month. That one will be taking place over the course of two sessions on Saturday, January 18. Though there are still tickets available, it’s quite possible you don’t want to wait two extra weeks into “Dry January” to stock up on N/A goodies. And if you’re a Milwaukee-area resident and you’re free this weekend, why would risk a trip to Madison in the middle of winter?
Now that we’ve totally sold you on attending, save yourself some time, hassle, and money and BUY YOUR TICKET NOW. We’ll see you there!
