Are you looking to start 2025 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the event for you. Actually, we should say we have just the EVENTS for you!

On Saturday, January 4 from noon to 4 p.m., Milwaukee Record will host the fourth annual N/A Day at The Cooperage. Then two weeks later (January 18), we will host the second Madison N/A Day: “Dry January” Beverage Festival at The Bur Oak from noon to 4 p.m. Each of these events—which are sponsored by Athletic Brewing Company, Clausthaler, Visitor, and Gruber Law Offices—will also give attendees an opportunity to enjoy UNLIMITED SAMPLES of more than 50 products from all over the non-alcoholic beverage spectrum.

The 2025 N/A Day lineups include non-alcoholic beer and seltzer, mocktails, non-alcoholic wine and spirits, tonics, craft soda, sparkling water, coffee, energy drinks, CBD and hemp-derived products, and more. Vendors will range from local operations to established national and international brands. Since both events are coming up fast, we figured we’d let you know what you can expect to try at each N/A Day. Without further delay, here are the vendor lineups for both N/A Day “Dry January” Beverage Festivals. We hope to see you in Milwaukee on January 4 and/or in Madison on January 18!

Milwaukee Participants

Best Day
Blue Moon
Canni Hemp
Corona
Fair State Brewing Cooperative
G.O.A.T. Fuel
Great Lakes Distillery
Guinness
Happi
Kind Oasis
Kul Mocks
Lakefront Brewery
Liquid Death
Luck Energy
Michelob Ultra 0.0 (public debut)
Once Upon A Coconut
Peroni
Sprecher
Stella Artois
System Seltzers
Third Space Brewing
Visitor
ZOA Energy Drink

Madison Participants

Athletic Brewing
Best Day
Canni Hemp
Clausthaler
Ghia
G.O.A.T. Fuel
Great Lakes Distillery
Happi
Hoplark
Juvee
Kind Oasis
Kul Mocks
Lagunitas
Lakefront Brewery
Liquid Death
Luck Energy
Once Upon A Coconut
RA! Wellness
Riot Pop
Siren Shrub
The Village Pharm
Visitor