The Experience Milwaukee podcast and New Barons Brewing Cooperative announce a strategic partnership and new beer launch
The partnership unites two rapidly growing Milwaukee brands

Milwaukee, WI – January 2, 2023 – Experience Milwaukee announced today that New Barons Brewing Cooperative has become the official brewery and beer of its podcast. The two Milwaukee-based organizations will collaborate on new content, events, and the launch of a new beer.

The partnership brings together an emerging Milwaukee media company with an equally fast growing brewery.

“We couldn’t think of a better partnership than New Barons. Not only do they have crushable beer, but their focus on growing a welcoming community made it a perfect pairing,” said Adam Derus, Instigator of Beers & Cheers and co-host of the Experience Milwaukee podcast.

In addition to the partnership, the two organizations are announcing the release of a new collaborative beer, called Experience Milwaukee, on Thursday, January 19, 2023, at the New Barons taproom located at 2018 S. 1st Street in Milwaukee.

“When we’ve been out drinking beer around Milwaukee – Steve, Adam, Heidi and I talked a lot about how we like beers that are crushable. Thinking about what made Milwaukee the brew city, a pilsner was an obvious choice for Experience Milwaukee,” said John Degroote, co-CEO & Brewmaster of New Barons Brewing Cooperative, “We wanted to make it extra special and create a unique flavor that set it apart in the craft scene. Experimenting with a ‘Juicy’ lager strain that incorporated Wisconsin grown hops gave the beer a flavorful nuance similar to a New England IPA that was still crushable. The Experience Milwaukee Hoppy Pils is a product of mixing old school Milwaukee beer with the new craft scene!”

“I’m excited to work with Experience Milwaukee who wants to highlight the people and places that make Milwaukee so great. New Barons is a community-focused brand that cares about what goes on around the glass as much as what goes in it. The people of Milwaukee have so much to offer and I look forward to working with as many as possible and learning about the passions that provide purpose for them,” added Heidi Dalibor, co-CEO and Taproom Manager of New Barons Brewing Cooperative.

Listeners will be able to find new episodes at or anywhere podcasts are streamed and the new Experience Milwaukee beer at the New Barons taproom as well as a few select locations around Milwaukee.

“This is another important milestone for both organizations as we continue to elevate the positive aspects of Milwaukee,” said Steve Glynn, Chief Milwaukee Officer of Experience Milwaukee.


The Experience Milwaukee Podcast, launched in 2018 by co-founders Steve Glynn and Adam Derus, highlights the people, places, and events that make Milwaukee amazing. The show currently has listeners in 40 states and 30 countries around the world. Follow along anywhere you get your podcasts or look for @EXPMKE on LinkedIn, TikTok, Instagram, Twitter, and Facebook.

Our dog-friendly, family-friendly taproom is located in the Bay View neighborhood of Milwaukee. At New Barons, you own the brewery. It is your outlet to create, discover and influence new ideas. A platform for restless souls who passionately debate as much about what goes in the glass as what goes on around it. We specialize in crafting approachable beer styles that are inspired by our member-owners. Because when you’re a baron, it’s your call until the last call.

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