Summerfest Announces New Reusable Souvenir Cup for 2024

MILWAUKEE (June 11, 2024) – Summerfest presented by American Family Insurance today revealed a new reusable souvenir cup, which will be available for purchase throughout the three weekends of the festival. It will be available for $5.00, and patrons who purchase the cup will also receive $1.00 off refills of draft beer during Summerfest.

The new reusable cup can be purchased and refilled at locations throughout Henry Maier Festival Park, home to Summerfest, at the Leinenkugel Bar near the UScellular Connection Stage, Keg & Cask, and the Terrapin Trailer on the lake walk.

“Partnering with Alderwoman Marina Dimitrijevic on this initiative to offer our fans a reusable cup for the festival speaks to our environmentally conscious patrons, while also helping us reduce waste and improve sustainability,” said Sarah Pancheri, President and CEO, Milwaukee World Festival, Inc.

“When we approached Summerfest to ask them to help us meet our city Climate and Equity Plan goals -their answer was an immediate yes,” said City of Milwaukee Alderwoman|14th District, Marina Dimitrijevic. “The World’s Largest Music Festival” just got even better and greener. If they can do it-we can all make changes that have huge impacts today. “

“Cheers to Summerfest for leading by example in reducing plastic waste. Milwaukee’s Environmental Collaboration Office (ECO) encourages all festivals and events to consult our Green Events Guide for a fun and eco-friendly summer,” said City of Milwaukee Environmental Collaboration Office Sustainability Director Erick Shambarger.

Summerfest is continuing to improve sustainability by increasing green efforts throughout Henry Maier Festival Park, including:

• Utilizing consumables that are either recyclable or compostable,

• Increasing on-site sorting for recycling / landfill diversion,

• Adding more recycling receptacles throughout the grounds,

• Encouraging our patrons to utilize eco-friendly public transit or bikes to get to and from the festival,

• Increasing the number of LED light fixtures, and more.

For further information visit Fans can also download the Official Summerfest App fueled by Pepsi for festival information.

About Summerfest presented by American Family Insurance
Summerfest presented by American Family Insurance is one of the most iconic celebrations of music in America, hosting the industry’s biggest acts for an unforgettable live music experience. Since its inception in 1968, Summerfest continues to distinguish itself as a premier national music festival and has developed an unrivaled reputation, consistently featuring hundreds of performances across 12 stages, throughout the 75-acre festival grounds along Lake Michigan. Summerfest takes place in downtown Milwaukee, WI, which was recently named as one of the top 25 Best Places to Visit in 2023 by National Geographic. Summerfest 2024 is June 20-22, June 27-June 29, and July 4-6.

Milwaukee World Festival, Inc., producer of Summerfest, continues to fulfill its nonprofit mission of bringing the community together and providing a showcase for performing arts, activities, and recreation to the public, through music and special events.

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