FrostFest brings winter fun, holiday magic and live music to Franklin Field this holiday season
Wisconsin’s Winter Festival features snow tubing, ice skating, carnival rides, an interactive holiday maze and live performances from Bella Cain, Cherry Pie, Rebel Grace and more — all concerts included with general admission
FRANKLIN, Wis. (November 5, 2026) – A new holiday tradition is coming to southeastern Wisconsin as FrostFest transforms Franklin Field at Ballpark Commons into a winter wonderland from November 21 through December 27, 2026.
Billed as Wisconsin’s Winter Festival, FrostFest will feature snow tubing, ice skating, carnival rides and games, holiday light displays, festive food and drinks, an interactive holiday maze, and live music from some of Wisconsin’s favorite bands. Designed to offer something for everyone, FrostFest combines family-friendly daytime activities with an energetic evening atmosphere, giving families, couples and groups of friends a new destination to celebrate the holiday season.
“Franklin Field has become a place where people come together to make memories, and we’re excited to bring that same energy to the holiday season,” said Dan Kuenzi, President of the Milwaukee Milkmen. “We see FrostFest as an opportunity to create a new winter tradition for southeastern Wisconsin, while inviting local businesses and community partners to be part of something special.”
Winter Attractions and Holiday Experiences
FrostFest will offer a variety of seasonal activities and experiences throughout Franklin Field, including:
• Snow Tubing: Enjoy the excitement of tubing in a festive winter setting.
• Ice Skating: Lace up your skates and enjoy a classic winter tradition.
• Carnival Rides & Games: Experience rides and games for guests of all ages.
• Holiday Light Displays: Explore illuminated displays and seasonal decorations throughout the festival.
• Santa & Holiday Characters: Celebrate the season with special holiday appearances.
• Holiday Marketplace: Browse seasonal offerings and festive finds.
• Festive Food & Drinks: Enjoy seasonal favorites, warm beverages and holiday-inspired food and drinks.
“We’re creating an experience where families can spend the day enjoying winter attractions, while friends and couples can come together for holiday lights, live music and festive food and drinks in the evening,” said Carinn Hoffmann, FrostFest Event Director.
“From snow tubing and ice skating to our interactive holiday maze, there’s something for everyone to enjoy throughout the season.”
Find Puddle’s Nose: An Interactive Holiday Maze Adventure
One of FrostFest’s signature attractions is Find Puddle’s Nose, an interactive holiday maze adventure featuring Jack Frost and his lovable snowman friend, Puddle.
The adventure begins when a gust of Jack Frost’s winter magic sends Puddle’s carrot nose flying into a Christmas tree maze. Guests are challenged to navigate winding, festively decorated pathways, search for the missing carrot and help put Puddle back together. After completing their mission, participants receive a special souvenir scarf to take home as a keepsake from their FrostFest adventure. The attraction combines holiday storytelling, interactive exploration and a memorable photo opportunity, creating a unique experience for families and children.
Local Businesses Invited to Participate
FrostFest is inviting local businesses, artisans, food and beverage operators, and
community partners to be part of Wisconsin’s Winter Festival. Opportunities include participating in the Holiday Marketplace or Food & Beverage Village, sponsoring signature attractions such as snow tubing, ice skating and Find Puddle’s Nose Holiday Maze, or supporting the festival through promotional and in-kind partnerships.
Interested businesses can learn more and submit an inquiry at www.FrostFestWI.com/vendors or www.FrostFestWI.com/sponsorships.
Live Music Every Friday and Saturday Night — Included with Admission
FrostFest will feature live entertainment throughout the holiday season, with performances from some of Wisconsin’s most popular bands on Friday and Saturday evenings. All live performances are included with general FrostFest admission, with no additional concert ticket required.
The announced entertainment lineup includes:
• Friday, November 27: Cherry Pie
• Saturday, November 28: Generation Z
• Friday, December 4: Bella Cain
• Saturday, December 5: Sons of Sconnie
• Friday, December 11: Smartmouth
• Saturday, December 12: Almighty Vinyl
• Friday, December 18: To Be Determined
• Saturday, December 19: Rebel Grace
• Saturday, December 26: Lunchmoney Bullies
With live music, festive drinks, holiday lights and seasonal attractions, FrostFest’s evening programming offers a lively atmosphere for friends, couples and families looking to celebrate the season together.
Family Fun by Day, Holiday Entertainment by Night
FrostFest is designed around two complementary experiences. During the day, families can enjoy winter attractions, holiday activities and opportunities to create lasting memories together.
As evening arrives, illuminated holiday displays, live entertainment and festive food and drinks create an energetic seasonal atmosphere. Guests can also gather around a giant ice bar beneath a festive tent, offering a unique winter setting to enjoy drinks and celebrate the season with friends. Located at Ballpark Commons in Franklin, FrostFest provides a convenient holiday
destination for visitors throughout Milwaukee, Waukesha, Racine, and surrounding
communities.
Tickets, Premier Passes and Festival Information
FrostFest offers a variety of admission and attraction options, allowing guests to customize
their holiday experience. General admission includes access to the festival grounds, holiday light displays, festive entertainment and all scheduled live music performances. Additional tickets are available for activities such as snow tubing, ice skating, carnival rides and games, and the interactive Find Puddle’s Nose holiday maze, which includes a commemorative souvenir scarf. For guests looking to make the most of their visit, the FrostFest Premier Pass offers an upgraded experience with additional attraction benefits, including ice skate rental, unlimited access to participating rides and attractions, and priority access where available.
FrostFest takes place on select dates from November 21 through December 27, 2026, at Franklin Field in Ballpark Commons, Franklin, Wisconsin. For admission pricing, Premier Pass options, attraction details, operating hours and tickets, visit www.FrostFestWI.com.
About FrostFest
FrostFest is Wisconsin’s Winter Festival, bringing seasonal attractions, holiday
entertainment, live music and festive experiences to Franklin Field at Ballpark Commons in
Franklin, Wisconsin. Featuring snow tubing, ice skating, carnival rides and games, holiday
lights, interactive attractions, seasonal food and drinks, and more, FrostFest offers winter
fun for families, friends and visitors throughout southeastern Wisconsin.
