This past Saturday, Milwaukee Record hosted the fourth annual N/A Day at The Cooperage. The 2025 installment of our “Dry January” Beverage Festival featured close to 30 vendors sampling more than 60 non-alcoholic products. Over the course the four-hour event, over 300 people braved the windchill in order to stop by to sip and socialize. It was an awesome time!

Thanks to all the vendors, sponsors, attendees, and the staff at The Cooperage who made this year’s Milwaukee N/A Day a resounding success. We’ll be back to do it again next January! (And we’ll actually be bringing N/A Day to Madison again on Saturday, January 18 for an installment at The Bur Oak!) If you missed last weekend’s N/A Day—or if you just want to experience it again—you should check out these photos. [All photos by Tyler Maas, Matt Wild, and Beechwood Sales & Service Marketing Coordinator Abigail Rebek]