It’s only been a few weeks since Minneapolis-based brewery Indeed Brewing Company opened its Milwaukee location at 530 S. 2nd St. in Walker’s Point. So what better way to celebrate than with an all-day street party complete with live music, local food, and plenty of beer?

Enter The Lowdown, set for Saturday, October 19. From noon until 10 p.m., the inaugural celebration will set up shop directly outside the brewery on South 2nd Street, between Bruce Street and West Virginia Street. Music will be provided by New Age Narcissism, No No Yeah Okay, Platinum Boys, Funk Summit Bass Team, Young Revelators, and more. Food will come courtesy of local food trucks, and beer will come courtesy of Indeed (natch).

Oh, and here’s a fun note from the press release:

Due to the potential rowdy nature of the event, Indeed asks that attendees leave pets at home and that children head out of the party by 8 pm. The event is free to enter and cash only with ATMs available on-site. Entry to the event is $1 if attendees will be consuming beer, with all proceeds benefiting the brewery’s charitable giving program, Indeed We Can, which has raised almost $500,000 since its inception in 2012.

Shit’s gonna get rowdy! Check out the full press release below:

Indeed Brewing Company Milwaukee presents The Lowdown featuring a full day of live music, local eats, and specialty brews

MILWAUKEE, WI, SEPTEMBER 23, 2019: Indeed Brewing Company is excited to announce The Lowdown, a street party at their new pilot brewery and taproom in Milwaukee.

Indeed Milwaukee’s inaugural celebration will echo parties thrown at their Minneapolis brewery such as Hullabaloo and Whirlygig involving local music, food, and Indeed brews. The festival takes place right outside the brewery as they take over South 2nd Street between Bruce Street and West Virginia Street making room for a stage, beer trailers, and a large heated tent.

A variety of acts will hit the stage including sounds ranging from alternative R&B to electro-pop to hip-hop. The day kicks off with Mario Lanza followed by the Young Revelators, Funk Summit Bass Team, Platinum Boys, No No Yeah Okay, and finishing out with New Age Narcissism. Stay tuned for more acts to be announced.

Many Indeed brews will be pouring at The Lowdown including Milwaukee-made selections like Hello, Milwaukee! Light Lager and Knock Off Amber Ale alongside classics including Day Tripper Pale Ale, Mexican Honey Light, Flavorwave IPA, and more. Local food trucks will also be on-site serving up tasty local fare.

The Lowdown is a rain or shine event taking place at Indeed Brewing Company’s Milwaukee location on Saturday, October 19th, from 12-10pm. The stage area will be tented for attendees to party on, whatever the weather.

Due to the potential rowdy nature of the event, Indeed asks that attendees leave pets at home and that children head out of the party by 8 pm. The event is free to enter and cash only with ATMs available on-site. Entry to the event is $1 if attendees will be consuming beer, with all proceeds benefiting the brewery’s charitable giving program, Indeed We Can, which has raised almost $500,000 since its inception in 2012.

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