Are you looking to start 2026 on a sober note? Planning to make a lasting lifestyle change? Hoping to put a pause on partying after the holidays? Interested in sampling a wide range of products in the rapidly-growing and ever-evolving market of non-alcoholic drinks? If you answered yes to any of those questions, we have just the events for you.

On Saturday, January 3 from noon to 4 p.m., Milwaukee Record will host the fifth annual N/A Day at The Cooperage. A week later, Milwaukee Record will host the third annual Madison N/A Day at The Bur Oak (split into two sessions spanning a noon-2 p.m. block and a 2-4 p.m. block).

Each of these events—which are sponsored by Athletic Brewing Company, Clausthaler, WYNK, WMSE, and Gruber Law Offices—will also give attendees an opportunity to enjoy UNLIMITED SAMPLES of more than 50 products from all over the non-alcoholic beverage spectrum.

The 2026 N/A Day lineups include non-alcoholic beer and seltzer, mocktails, non-alcoholic spirits, tonics, craft soda, sparkling water, coffee, energy drinks, CBD and hemp-derived products, and more. Vendors will range from local operations to established national and international brands.

Since both events are coming up fast, we figured we’d let you know what you can expect to try at each N/A Day. Without further delay, here are the vendor lineups for both N/A Day “Dry January” Beverage Festivals. We hope to see you in Milwaukee on January 3 and/or in Madison on January 10!

Milwaukee Participants

Athletic Brewing
Bero
Best Day Brewing
Canni Hemp Co.
Clausthaler
Constellation (Corona)
Deschutes
Ghia
Good Land Extracts
Great Lakes Distillery
Guinness
Kind Oasis
Lakefront Brewery
Liquid Death
Lotza
Lucky Energy
Michelob Ultra
MolsonCoors
Phorm Energy
Point Brewery
Sierra Nevada
Soul Brew Kombucha
Sprecher
Stella Artois
Third Space Brewing
Top Note Tonic
WMSE
WYNK
Zero Proof Pass

Madison Participants

Athletic Brewing
Best Day Brewing
Canni Hemp Co.
Chouffe
Clausthaler
Clever
Founders Brewing
Ghia
Great Lakes Distillery
Kind Oasis
Lagunitas
Lakefront Brewery
Liquid Death
Looner Sodas
Lucky Energy
Mock & Co.
Mr. Teas Kombucherie
Sensi Beverages
Sober Carpenter
Surly
Third Space Brewing
The Village Pharm
WYNK