There’s never a perfect time to launch a new product, but for Lakefront Brewery‘s new THC-infused beverage High Jinx, its launch comes at an especially fraught time.
Despite a looming federal ban on THC and other hemp-derived products—passed by Congress and signed by President Trump on Wednesday—the beloved Milwaukee brewery unveiled its new THC lemonade on Thursday. The non-alcoholic, vegan and gluten-free High Jinx is “infused with 10mg Delta-9 THC per can,” and is promised to “elevate the situation wherever it’s at.”
“We’ve taken our brewing expertise and applied it to THC beverages,” Lakefront Brewery President and Founder Russ Klisch says in a press release, “creating a drink that’s precise, great tasting, and refreshingly light. It’s all about giving consumers a safe, consistent, and enjoyable experience.”
But what about that federal ban, which was a last-minute addition to a government funding bill and is set to go into effect in one year? Klisch tells Milwaukee Record: “We are moving ahead assuming that eventually THC will be legalized in Wisconsin in the next year. If anything, it may prevent some of the larger players in the industry from getting into THC for now, which will help us.”
The press release says the brewery has spent the past two years perfecting the beverage, “to ensure a fully transparent product with the proper flavor and experience in every 12oz can.” The press release also includes drinking tips, like this:
Cannabis affects everyone a little differently, and High Jinx takes about 15–30 minutes to kick in. If you’re new to this type of thing, Lakefront advises taking it easy, sipping slowly, and seeing how you’re feeling in about a half hour. Drinking a High Jinx has a quicker onset than Delta-9 edibles, but not as immediate as smoking cannabis. The buzz from a single can of High Jinx typically lasts 1–2 hours and may impair your ability to drive and operate machinery.
You can find more information about High Jinx HERE. Here’s the full press release:
LAKEFRONT BREWERY, MILWAUKEE’S PIONEERING AND BIGGEST CRAFT BREWERY, ENTERS THE THC BEVERAGE INDUSTRY WITH HIGH JINX: LIME LEMONADE THC BEVERAGE
The trusted, reliable, and innovative local landmark has spent the last 2 years perfecting the beverage to ensure a fully transparent product with the proper flavor and experience in every 12oz can.
MILWAUKEE (November 13, 2025) – Lakefront Brewery has always prided itself on innovation, hung its hat on dependability, and taken the time to showcase a gold standard in quality. They have also been known to facilitate a good time or two. Lakefront Brewery is happy to announce that their newest product celebrates all of that. Their new High Jinx THC Beverage has been tested, retooled, and perfected over the last two years to develop a Delta-9 THC drink that’s delicious, reliable, and safe. The Lime Lemonade is the first flavor to hit stores – it’s zesty and invigorating, packing a tangy punch with a refreshing crisp finish. With only a handful of natural ingredients and readily available lab results, Lakefront Brewery says transparency is paramount to the success of THC products.
“We’ve taken our brewing expertise and applied it to THC beverages,” says Lakefront Brewery President and Founder, Russ Klisch, “creating a drink that’s precise, great tasting, and refreshingly light. It’s all about giving consumers a safe, consistent, and enjoyable experience.”
While there’s no alcohol in High Jinx, each can is bursting with real fruit flavor and a little something extra to take the edge off. Each batch of High Jinx is independently lab tested for Delta-9 THC potency, and the lab results are posted on Lakefront’s website via QR code. A consistent, predictable dosage of 10mg of Delta-9 THC combined with only five other ingredients means you can rely on a consistent, simple, 15-calorie beverage in every can. Lakefront notes the beverage is also vegan and gluten-free.
Cannabis affects everyone a little differently, and High Jinx takes about 15–30 minutes to kick in. If you’re new to this type of thing, Lakefront advises taking it easy, sipping slowly, and seeing how you’re feeling in about a half hour. Drinking a High Jinx has a quicker onset than Delta-9 edibles, but not as immediate as smoking cannabis. The buzz from a single can of High Jinx typically lasts 1–2 hours and may impair your ability to drive and operate machinery.
When you’re in the mood for a different mood, cozy up on the couch, circle up with some friends, or take some up north; see what kind of High Jinx you can get into.
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