In case you haven’t been made aware of it from our various mentions of the event, a growing swell of local press, and promotion from participating vendors, the fifth annual Milwaukee edition of our N/A Day “Dry January” Beverage Festival is taking place on Saturday, January 3. Yes, from noon to 4 p.m., a wide variety of vendors will offer unlimited samples of more than 50 non-alcoholic items at The Cooperage. It’s going to be a great time.

Sales are steadily growing by the day, but in true Milwaukee fashion, some of you are waiting until the last possible moment to buy your ticket…even though purchasing in advance will save about $5 per ticket. If you’re somehow still on the fence about going to N/A Day, allow us to give you six great reasons you should join us at The Cooperage this Saturday afternoon. Cheers!

It’s the best way to try dozens upon dozens of N/A drinks
We know that’s a bold statement, but think about it. For one modest fee, you get to walk around and sample more than 50 beverages from all corners of the non-alcoholic spectrum. That sure beats blindly buying a sixer of near beer or a bottle of N/A spirits without tasting it first and just hoping for the best.

You can stock up for the rest of the month on-site!
In past years, some vendors have sold their non-alcoholic offerings at the event, allowing people to immediately buy something they like so they can enjoy it at home. And if that’s not an option at some tables, most vendors are happy to let folks know where their products are available at area grocers, liquor stores, bars, and restaurants.

It’s not just drinks
Beyond the beverages, we’ve also invited a few area businesses that are in the hemp, CBD, Delta 8, and Delta 9 realm to attend. You might even be able to buy a jar of Milwaukee Record gummies from the Kind Oasis table this weekend. Nice! Zero Proof Pass will also be there selling its N/A Drink Passports at the event.

The Packers are playing Sunday, so you won’t miss any of the regular season finale
Thanks to the Packers clinching a playoff spot on Christmas and the Vikings being out of playoff contention, the NFL graciously decided against making Green Bay and Minnesota’s Week 18 meeting a Saturday marquee game. So you have zero football-related conflicts on Saturday.

What else would you be doing on a Saturday afternoon in the beginning of January?
It’s early January and it’s probably going to be in the 20s. What other plans did you have? Even if you’re planning to do something Saturday night, you can easily swing by The Cooperage in the early afternoon to take a lap and enjoy a social outing with none of the New Year’s resolution-bending guilt.

The N/A Day we’re hosting in Madison isn’t happening until January 10, so you’d better not miss this one!
Yes, much like last year, we’ll be hosting a second installment of N/A Day at The Bur Oak in Madison this month. That one will be taking place over the course of two sessions on Saturday, January 10. Though there are still tickets available, it’s quite possible you don’t want to wait a week and a half into “Dry January” to stock up on N/A goodies. And if you’re a Milwaukee-area resident and you’re free this weekend, why would risk a trip to Madison in the middle of winter?

Now that we’ve totally sold you on attending, please save yourself some time, hassle, and money and BUY YOUR TICKET NOW. We’ll see you there!

About The Author

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Co-Founder and Editor

Before co-founding Milwaukee Record, Tyler Maas wrote for virtually every Milwaukee publication (except Wassup! Magazine). He lives in Bay View and enjoys both stuff and things.