Monday, April 14 is Milwaukee Day. What began more than a decade ago as an inside joke between friends about the date and Milwaukee’s main area code (4/14 = 414) has evolved into a full-blown thing. What does one do on Milwaukee/414 Day? Show one’s Milwaukee pride, check out a show or two, and take advantage of oodles of deals, that’s what.
So happy Milwaukee Day 2025, Milwaukee! Here’s a list of some of those shows and deals! (Oh, and because Milwaukee Day falls on a Monday this year, many folks and businesses are observing the homegrown holiday the previous weekend.)
SATURDAY, APRIL 12
Historic Milwaukee deals
“Historic Milwaukee Inc., Milwaukee’s only non-profit walking tour provider and organizer of Doors Open Milwaukee, will kick off a three-day long merchandise sale with specially priced posters and other Milwaukee merchandise. Historic Milwaukee is the only place you can buy all 38 historic neighborhood posters. During this event, the posters will be on sale for $4.14 each (regular $10). Poster images are also available on magnets ($4), keychains ($4) and note cards ($2.00). 414 Day discounts will be available both in-store and online with shipping.” Saturday through Monday
Urban Milwaukee deal
“Today through Monday, get a membership for only $4.14 a month for your first year. Normally $9 per month, we are offering this membership deal at $4.14 a month for the first year to celebrate the city we love.” Friday through Monday
SUNDAY, APRIL 13
Milwaukee Makers Market: Celebrate Milwaukee Day @ Discovery World
“Come Celebrate Milwaukee 4-1-4 Day at Discovery World with the Milwaukee Makers Market, FREE admission to your one-stop-shop for all your locally made needs! Join us as we transform the Pavilion into a stunning and lively indoor market. Meet Milwaukee jewelry makers, artists, designers, and other skilled artisans. Shop one-of-a-kind, locally made products including ceramics, women’s clothing, leather goods, candles, and more. Explore the market, have fun, meet amazing artists and artisans, shop, and support the independent maker spirit in Milwaukee.” 10 a.m. – 4 p.m.
Cuatro Uno Cuatro Day @ 3rd Street Market Hall
“This is the day we celebrate the amazing contributions of the Latino community to the heart of Milwaukee. Expect live music, food, local artists, vendors, and activities for the whole family!” 10 a.m. – 6 p.m.
414Flea @ Zócalo Food Park
“414Flea is a vibrant market in Milwaukee, dedicated to supporting small businesses and showcasing sustainable, local, and vintage goods. Every item you buy helps nurture the local community and the environment. We create a welcoming space for all, where creativity, commerce, and good vibes come together!” 11 a.m. – 5 p.m.
MKE Day Party @ New Barons Brewing Cooperative
“We’re so excited for Milwaukee Day we’re pre-gaming on Sunday, 4/13 (plus, we gotta work Monday tbh). Join us for an epic Milwaukee Day celebration featuring live music, exclusive giveaways, delicious food, and plenty of local beer and spirits! This FREE event brings together the best of Milwaukee’s breweries, distilleries, music, and community for an unforgettable afternoon!” 12 – 5 p.m.
414 Day Kickback @ Elevate MKE
“Milwaukee, it’s time to celebrate us! The 3rd Annual 414 Day Kickback is back, bringing all the energy, culture, and hometown pride to the city. Throw on your flyest MKE fit and pull up for an afternoon of good vibes, dope people, and nonstop fun. We’re talking beats by DJ Nu Stylez, games, and drinks to keep the party going.” 3 – 7 p.m.
MONDAY, APRIL 14
414 Day Flag Unfurling @ City Hall
Stop by City Hall for the annual unfurling of that big 414 flag. Mayor Cavalier Johnson and students from the Indian Community School will be on hand, and Red Lake Nation of Ojibwe musician Joe Rainey will perform a special song. DJ Zac Christian will provide additional tunes, and BelAir Cantina will provide free breakfast burritos and coffee. 11:15 a.m.
Milwaukee County Parks activities @ various locations
• Make a Splash at Noyes Pool
“Enjoy free water exercise classes at 9 a.m., 10 a.m., and Noon on April 14. Whether you’re new to water workouts or a seasoned pro, these classes are a refreshing way to celebrate.”
• Glide into Fun at Wilson Ice Arena
“Lace up your skates and enjoy public skating for just $4.14 from 12 p.m. to 3 p.m. Perfect for seasoned skaters or first-timers!”
• Experience The Domes for Just $4.14
“Explore lush tropical jungles and sun-soaked deserts inside the Mitchell Park Domes for just $4.14 admission. Note: The Floral Dome will be closed for show transition.”
• Boerner Botanical Gardens Pre-Season Sale
“Spring is blooming early with pre-season admission to Boerner Botanical Gardens for only $4.14!”
414 Day Festival @ Deer District
“414 Day Festival is BACK and bigger than ever! Celebrate the city of Milwaukee with music, vendors, and activities for ALL ages!! Bring in the Official Milwaukee Holiday with the whole community!!” 2 – 8 p.m.
414 Day @ Elwood’s Liquor & Tap
“414 DAY AT ELWOOD’S Doors open at 2pm! Food by Pig Tailz MKE. Milwaukee Themed Tattoos by Banjo Tattoo & Co.. Music by Steve Marxx, Why B, DJ Mighty Thor, Khek. Limited Edition T-shirts. Appearance by the Milverine.” 2 p.m.
Special “Hello Milwaukee” Show @ WMSE 91.7
“April 14 (4/14) is Milwaukee Day, and what is more Milwaukee than Christreater’s weekly show ‘Hello Milwaukee’? Tune in to hear an incredible mix of Milwaukee music from one of the Brew City’s favorite DJs. Tune in to WMSE 91.7FM on Monday, April 14 from 3 to 6 p.m., or stream using the WMSE website or app.” 3 – 6 p.m.
414 Day @ Great Lakes Distillery
“Celebrate the city in the best way possible, with locally crafted award-winning spirits and killer bites. Join us and our friends at Experience Milwaukee at our Milwaukee location for 414 Day on Monday, April 14 for a special happy hour event! At 4:14 p.m., enjoy a toast on the house, from 4-5 p.m. enjoy $4.14 Bang Burgers from Fox Den and more! Please note, Fox Den will be open ONLY from 4-5 p.m., serving ONLY this special. Their regular menu and hours will resume on Tuesday, 4/15.” 4 – 5 p.m.
414 Day Community Meet & Greet @ King Hall
“Milwaukee, we invite you to join us on Monday, April 14th from 4-9 p.m. at King Hall, 3413 N. Dr. Martin Luther King Drive, for a fantastic evening of live demonstrations, line dancing, shopping, networking, and more with friends and family!” 4 – 9 p.m.
$10 Cocktails @ The Outsider
“Set nine stories above Milwaukee’s Third Ward Neighborhood, The Outsider, located inside the Kimpton Journeyman Hotel, invites guests to their rooftop 414 Day experience on Monday, April 14. Enjoy a selection of $10 Outsider Original craft cocktails and a few new unique cocktails in collaboration with Nosotros Tequila and Mezcal, a premium small batch agave spirits brand. While you’re sipping on cocktails, listen to music by some of Milwaukee’s favorite musicians, including Colin Lime and AP. Expand the experience by participating in the Nosotros tasting cart, where new flavors will be available for guests to try as well.” 4 – 11 p.m.
414 Day at the H-D Museum @ Harley-Davidson Museum
“Milwaukee Day at the world’s only Harley-Davidson Museum is back! Come to the museum campus for a day to celebrate all things MKE, the city who made us who we are today. Don’t miss this chance to revel in the spirit of the 414 and celebrate all the wonders our remarkable city has to offer. To round out the celebration, the first 414 individuals to purchase tickets online will unlock H-D Museum admission for just $4.14!” 4:14 p.m.
Free House Margaritas @ Café Corazón
“To celebrate our 15th anniversary, we want to show a little gratitude this Milwaukee Day by giving everyone their first house margarita on us during a special Happy Hour from 4:14-5:15 p.m. on Monday, April 14, at all three locations: Bay View (2394 S Kinnickinnic Ave.), Brown Deer (4102 W. Bradley Rd.), and our original Riverwest restaurant (3129 N. Bremen St.).” 4:14 – 5:15 p.m.
414 Day Collab: One MKE x Unfinished Legacy @ Unfinished Legacy
“Join One MKE and Unfinished Legacy for a special 414 Day drop while supplies last! Unfinished Legacy will be designing a limited time only One MKE branded screen print! Stop by their location on 414 Day starting at 4:14 p.m. to screen sprint your own t-shirt for free, provided by One MKE while supplies last! The event will also feature food, coffee and a DJ. T-shirts are first come first serve!” 4:14 – 8 p.m.
414 Day Walking Tour @ Forest Home Cemetery + Holler House
“You don’t get more Milwaukee than a tour at the city’s oldest cemetery followed by some beers at the bar with the nation’s oldest bowling alley! Celebrate Milwaukee Day on April 14 (4-14) with this Forest Home Cemetery tour given by the Holler House’s Tom Haefke, local historian who has a special take on Milwaukee history—and some surprises! After the tour, toast Milwaukee history with Tom back at the Holler House, Forest Home’s South Side neighbor for 116 years.” 5 – 6:30 p.m.
Bars & Recreation $4.14 Activities @ various locations
“Bars & Recreation, the leading provider of immersive activities, social events, and team building activities in Southeastern Wisconsin, is thrilled to unveil its special celebration for 414 Day. On Monday, April 14, 2025, all five venues—Amped, AXE MKE, The New Fashioned, Nine Below, and NorthSouth Club—will open for just four hours and fourteen minutes from 5 p.m. to 9:14 p.m. and offer signature activities at an exclusive rate of just $4.14 each.” 5 – 9:14 p.m.
414 Day @ City Social
“Come out and celebrate 414 DAY at City Social hosted by Teezy Talks! Music by: Ernest Montgomery, Martin Tu’Coo. Performances by: Jere Lipsey -Rizzy, H1 Da Hook. Festivities start at 6 p.m.! Come thru after work and have a few! Good food, good drinks, good hookah!” 6 p.m.
414 Day Run @ Lakefront Brewery
“Please join us for a celebration of Milwaukee and all the amazing run clubs that thrive here! We’ll have music, beer specials, & giveaways. We’ll also be hosting a shoe drive—asking people to bring their old running shoes to donate to a local Milwaukee charity. Spread the word to all your favorite local run clubs and meet us at Lakefront Brewery! Excited to celebrate our amazing city with the best running community in the game!” 6 – 8 p.m.
FEAR MKE 414 Day Kickoff Run & Party @ Up-Down MKE
“Get ready Milwaukee! Join us on 414 Day as we celebrate FEAR’s 11th season and 414 Day with a fun run followed by arcade games and food! Whether you’re a runner or a walker, everyone is welcome. Just bring your energy and let’s make this a 414 Day to remember! Meet at 6 p.m. Depart at 6:15 p.m. We will also be joined by ASICS to do a shoe demo of the new Gel-nimbus and Gel-cumulus 27.” 6 – 9 p.m.
The Recombobulation Area deal
“On Milwaukee Day — April 14 for the 4-1-4 — we’ll be offering full-year subscriptions for 41.4% off to honor the city we call home. That’s a $50 value for just 30 bucks! Not bad, right? And there’s more: we’re going to be hosting a special subscriber appreciation happy hour event at Third Space Brewing in Milwaukee on May 1. For paid subscribers, your first drink is on us!”
Summerfest deal
“Summerfest presented by American Family Insurance announced a special offer in celebration of 414 Day on April 14, 2025—fans can purchase a 3-Day UScellular Pass for ONLY $41.40. The 414-day offer is valid Friday, April 11 at 6 a.m. through Monday, April 14 at 11:59 p.m. CST ONLINE ONLY at Summerfest.com.”
Summerfest deal pt. 2
“Milwaukee World Festival, Inc. (MWF) and FPC Live are offering fans a 414 Day Buy One, Get One Free deal for select shows at Henry Maier Festival Park at American Family Insurance Amphitheater and BMO Pavilion, before and after the three weekends of Summerfest. The 414-day offer is valid Monday, April 14 at 7:00a.m. through Monday, April 14 at 11:59 p.m. CST ONLNE ONLY at AmfamAmp.com, BMOPavilion.com, and Ticketmaster.com.”
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