MILWAUKEE BREWERS UNVEIL UW CREDIT UNION PLAZA AT AMERICAN FAMILY FIELD
New Outdoor Destination Enhances the Game Day Experience with Entertainment, Dining and Family-Friendly Attractions
MILWAUKEE – The Milwaukee Brewers, in partnership with UW Credit Union, will unveil the latest addition to American Family Field, the UW Credit Union Plaza on Friday, June 26, with an official ribbon cutting at 4:30 p.m., followed by a keg tapping at the biergarten. Located adjacent to the pedestrian bridge spanning Wisconsin Highway 175/Brewers Boulevard, the new outdoor destination expands the ballpark experience beyond the game, offering fans a vibrant, community-focused gathering space before Brewers games.
At the heart of the plaza is an authentic Wisconsin biergarten, complemented by a performance stage that will serve as a hub for live entertainment including Brewers Dance Crew performances, Theme Night celebrations, and local bands and DJs throughout the season. Beverage service will be available on the plaza, and for select games, food trucks and other vendors will offer light food options.
Designed with families in mind, the UW Credit Union Plaza features areas for fans of all ages. Younger visitors can explore the Joie Play Yard, a playground space inspired by Wisconsin’s agricultural heritage, complete with slides and interactive playground elements. Fans can enjoy a Wisconsin-themed mini-golf course, featuring holes inspired by iconic state symbols and landmarks, including the Hoan Bridge, The Famous Racing Sausages®, the Driftless Region and the Elroy-Sparta Trail. The course also includes a Lake Michigan-inspired water feature, a six-foot windmill and is anchored by a six-foot Barrelman figure honoring the Brewers heritage.
“UW Credit Union is thrilled to bring ballpark-level energy to a free community space,” said UW Credit Union Senior Director of Member Sales and Service, Fe Johnson. “This Plaza is for the fans. It celebrates our Wisconsin roots while providing an entertaining, family-friendly experience that makes game day even more memorable.”
To celebrate the grand opening, fans are invited to enjoy a full weekend of special programming at the UW Credit Union Plaza.
• Friday, June 26, there will be a key tapping in the biergarten immediately following the ribbon cutting. The plaza will feature live music from Wire and Nail, appearances by Brewers mascots and tailgate games ahead of the Brewers matchup with the Chicago Cubs.
• Saturday, June 27, the plaza will host the Brewers.TV pre- and post-game show with Vinny Rottino, Craig Coshun and Tim Dillard.
• Sunday, June 28, the plaza will spotlight family-friendly activities including face painting, a balloon artist and live music from DJ 4MATIK.
• Offerings from local food trucks Chucho’s Red Tacos, K&L BBQ and Kona Ice will be available for purchase throughout the weekend.
The plaza was designed by Milwaukee-based firm TKWA, known for its work on popular local destinations such as 3rd Street Market Hall and Zócalo Food Truck Park, bringing a strong sense of local character and authenticity to the project.
The UW Credit Union Plaza is located adjacent to the pedestrian bridge spanning Wisconsin Highway 175/Brewers Boulevard. The space is open to the public on game days, further enhancing the overall fan experience at American Family Field. UW Credit Union has served as a presenting sponsor of the Milwaukee Brewers since 2019.
Tickets to all Brewers home games are available now at brewers.com, 1-800-933-7890 or at the American Family Field Box Office. All tickets will be delivered digitally via the MLB Ballpark app.
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