Downtown Shines with Two Art Experiences Planned for April 21 & 22

Milwaukee Downtown, BID #21 to host “Light Club” and “Lights In Bloom” for a multisensory experience

MILWAUKEE (April 11, 2023) – Downtown Milwaukee ushers in spring with “Downtown In Bloom,” a weekend celebration of flowers, art and light. On the evenings of April 21 and 22, art-enthusiasts can find a “Light Club” at “Lightfield” by HYBYCOZO at Cathedral Square Park and see “Lights In Bloom,” a video art projection by local artist and downtown muralist Emma Daisy Gertel on BMO Tower. Coordinated by Milwaukee Downtown, BID #21, the two events are in concurrence with Gallery Night MKE and are free to attend.

Dance the light away at “Light Club” at Cathedral Square Park amid the sculptures of “Lightfield” by HYBYCOZO presented by Johnson Financial Group. The experience features nightly DJs, a dance floor and a bar from Oak Barrel Public House beneath a large white tent on Friday, April 21 and Saturday, April 22 from 5 to 8 p.m. Attendees will enjoy free hot chocolate and hot apple cider from Milwaukee Downtown’s MOTOR, s’more roasting stations compliments of GRAEF, and food truck fare from Tots on the Street (April 21), Piña Mexican Eats (April 22) and Meat on the Street (April 21 & 22). The event celebrates the final days of “Lightfield” by HYBYCOZO before it closes on May 5.

Beginning at dusk (approx. 7:30 p.m.) on Friday, April 21 and Saturday, April 22, a vibrant video art installation called “Lights in Bloom” will be projected onto BMO Tower’s parking structure until 10 p.m. Created by artist Emma Daisy Gertel, the installation features a short animation inspired by spring blossoms. Viewers can watch the projection from the parking lot at 771 N. Broadway for the best vantage point. “Lights in Bloom” is produced by Exciting Events, supported by BMO Tower and Dermond Property Investments, and sponsored by Milwaukee Downtown, BID #21.

“We’re excited to showcase two interactive art experiences in the public realm during Gallery Night MKE,” said Beth Weirick, CEO of Milwaukee Downtown, BID #21. “‘Downtown in Bloom’ is a way to delight gallery-hopping guests with sound, color and social experiences.”

To find out more about Light Club at “Lightfield” by HYBYCOZO and Lights in Bloom, visit


About Milwaukee Downtown, BID #21
Milwaukee Downtown, Business Improvement District #21, is an organization established in 1998 to support the interests of the Downtown Milwaukee business community. Created through private sector leadership, Milwaukee Downtown is a management district organization that oversees 150 square blocks representing approximately 500 property owners in the center of Downtown Milwaukee. The organization funds specific initiatives aimed at creating a clean, safe and friendly Downtown. More info available at

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