BREWERS, BLACK SHOE HOSPITALITY AND DELAWARE NORTH SPORTSERVICE UNVEIL REIMAGINED CULINARY PROGRAM AT AMERICAN FAMILY FIELD
Fans Will Experience New Menu Items “Powered By” the Culinary Talents Behind Maxie’s, Blue’s Egg and Story Hill BKC
The Milwaukee Brewers, in a new partnership with local culinary experts Black Shoe Hospitality and American Family Field foodservice provider Delaware North Sportservice, today announced new ballpark menu offerings inspired by recent James Beard nominee Joe Muench. Muench and Dan Sidner, co-owners of Black Shoe Hospitality, are the talent behind beloved local restaurants Maxie’s, Blue’s Egg, Story Hill BKC and Buttermint Finer Dining & Cocktails. The collaborative approach to the new menu takes Black Shoe Hospitality’s unique insight into the Milwaukee culinary scene and with the help of Delaware North, delivers an enhanced and memorable ballpark menu.
Fans will find rebranded concession stands and new menu offerings throughout American Family Field including Specialty Sausages powered by Blue’s Egg; Burgers powered by Story Hill BKC; Chicken Sandwich & Tenders powered by Maxie’s; Topped Hot Dogs powered by Story Hill BKC and Nachos powered by Blue’s Egg.
The process for this creation was time intensive with Muench and Loren Rue, Delaware North’s onsite executive chef, spending hours together on the creation and execution of the menu. Working in tandem, the group has created menu items that marry the rich Milwaukee food experience for which Black Shoe Hospitality is known, with the convenience of ballpark fare.
“This was an opportunity to work collaboratively with one of the most accomplished restaurateurs in Milwaukee to create a menu that will elevate the American Family Field fan experience,” said Brewers President – Business Operations, Rick Schlesinger. “This partnership allowed us to match the flavor of the Milwaukee culinary scene with the unforgettable experience of American Family Field, to create a reimagined menu of concession offerings.”
Muench and Sidner radiate Milwaukee, and it is apparent in their innovative restaurant experiences throughout the city. Muench grew up a Brewers fan, spending countless hours at the ballpark. Now, many years later, his team is realizing a dream of feeding the fans, with the collaboration of Delaware North. Rue, also a die-hard Brewers baseball fan and lifelong Wisconsinite, was the perfect pairing with the Black Shoe experts to deliver the new notable ballpark menu.
“At Black Shoe we have spent the last 15 years working to elevate the dining scene in Milwaukee. To be part of elevating the food and fan experience at American Family Field is a huge thrill,” said Co-owner Black Shoe Hospitality, Dan Sidner. “We are pleased and proud to be working with the Brewers and Delaware North.”
The Specialty Sausages powered by Blue’s Egg feature three options: Johnsonville Ultimate Bratwurst, Johnsonville Tipsy Polish Sausage, and the Johnsonville Chorizo Breakfast Sandwich – chorizo sausage strips, egg, American cheese, cilantro and Come Back! sauce on brioche. Further, the Italian Beef Stands will feature the Johnsonville Italian Sausage smothered with sweet peppers, giardiniera and mozzarella cheese. With the addition of the Johnsonville Chorizo Breakfast Sandwich, all five of the Famous Racing Sausages are now represented on the menu.
All of the Burgers powered by Story Hill BKC feature double patty beef burgers and are cooked fresh from Wisconsin born and raised cattle. Fans can choose between the Double Story Burger, the Bacon Story Burger and the Peppered Brandy Burger, the latter offering a delicious combination of Swiss cheese, caramelized brandy onions and peppercorn mayo on a brioche bun.
Chicken powered by Maxie’s offers two tasty options with a Fried Buttermilk Chicken Sandwich with crisp sliced pickles, American cheese and Come Back! sauce on a brioche bun; and Hand Dropped Chicken Tenders served with Come Back! sauce.
The four new Topped Hot Dogs powered by Story Hill BKC are not only creatively named but also pack a delicious punch of flavors. Wisconsin On My Mind embraces Wisconsin favorites and includes sharp cheddar, fried cheese curds, mild cheddar and ranch dressing. The Chili Cheese Dog serves up a zesty chili with cheddar, sour cream and scallions. The Badger State Dog showcases sharp cheddar, tater tots, cranberry jalapeño ketchup and chopped bacon. The heavy-hitter Dog n’ Brat Show features Johnsonville Brat Strips, apple-onion braised sauerkraut, spicy Dusseldorf mustard and Sargento® cheese sauce.
Fans can also enjoy new options at the Nachos powered by Blue’s Egg stands located throughout the ballpark. The nachos can be topped with beef, locally sourced from Wisconsin born and raised cattle, or chicken, fire-braised and drizzled with salsa verde. Select stands on the Field and Loge Levels will also feature ImpossibleTM beef, made in-house by the culinary team. The ever-popular Bratcho, a combination of beef and bratwurst on nachos, will remain on the menu.
“This offseason was focused on continuing to infuse local flavors into our food and beverage program at American Family Field,” said Delaware North’s General Manager at American Family Field Kevin Jezewski. “We work closely with the Brewers to ensure the ballpark’s dining options reflect the unique spirit of Milwaukee and truly give fans a sense of hometown pride.”
The culinary team at American Family Field has also added a Sargento Grilled Cheese portable with three varieties of cheesy sandwiches, available on the Field and Terrace Levels. A new concept, Bacon! by Nueske’s, will be welcomed by bacon lovers everywhere. Fans can get their bacon fix on the Loge Level, near section 216, with the ability to purchase slices of bacon cooked to perfection, a bacon wrapped sausage and a bacon omelet.
Working with local purveyors and partners as much as possible is an important goal for the Brewers. Fans will continue to see and taste local food throughout American Family Field from recognizable providers such as:
• Melotte Meats
• Badger Popcorn
• Brakebush Chicken
• Colectivo Coffee
• Classy Girl
• Heavenly Roasted Nuts
• Ian’s Pizza
• Johnsonville Sausages
• Milwaukee Pretzel Company
• Nueske’s Bacon
• Rishi Tea
• Sargento Cheese (and Cheese Curds)
• Simma’s Bakery
As previously announced, fans will note several new self-checkout point-of-sale units throughout the ballpark, making grab-n-go options more plentiful. Further, the ballpark’s concourses will be fitted with 10 new Marketplaces, including a larger location in the home plate area on the Terrace Level named Barrelman’s Marketplace. All Marketplaces showcase a wide variety of packaged beverages as well as popular ballpark snacks.
Mobile ordering for select items will be available for delivery to seats, via the MLB Ballpark app. In addition, American Family Field will remain cashless for concession purchases.
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