We may have included Lorde Fredd33‘s haunting “SOS” on our recent summer playlist, but the song’s video, released today via These Days, is anything but warm and sunny. In the Kiran Vee-directed clip, the Milwaukee rapper and New Age Narcissism member commits a chilly act of seppuku in a cold and snow-covered landscape, which is about as far-removed from enjoying a summer BBQ as one can get. Fredd33 tells These Days the video was inspired by Japanese director Takashi Miike’s 2010 film 13 Assassins. Like so many excellent Milwaukee videos these days, it was shot and edited by Cody LaPlant and Damien Blue.
“SOS” is the lead single from Lorde Fredd33’s full-length album Dead Man’s View, which was released on Gloss Records in April.