Remember Attack Of The Killer Tomatoes? You know, the self-aware, pre-Sharknado B-movie send-up that spawned three sequels and an animated kids series? Wouldn’t it be great if tomatoes really did come to life and started kicking ass? (No, just us?) Well, the next best thing is once again headed to town: On Saturday, September 10, the 10th Annual Tomato Romp Festival will take over the East Side for a day of rotten-tomato-fighting goodness. Here’s a press release with all the gooey info:

Join us in celebration of the 10th Annual Tomato Romp Festival on September 10th on Milwaukee’s East Side in a day of eating, drinking and throwing over-ripe tomatoes. The Tomato Romp is North America’s first rotten tomato fight for a good cause with proceeds donated to the Hunger Task Force to help end hunger in our community. The day’s activities include a Bloody Mary Challenge among 12 East North Avenue establishments, the first unveiling of the Black Cat Alley’s large-scale street art mural installations, live music and a procession of all tomato fighters led by the Milwaukee Buck’s Bango, Milwaukee Bucks Dancers and Bucks Beats Drumline. Tomato Romp registration begins at 10 a.m., with Bloody Mary’s served from 11 AM to 3 PM at participating East Side Bars. The Tomato Fight will commence at 4 PM on E. Ivanhoe Place. Attendees can view Black Cat Alley street art murals in the alley between E. Ivanhoe Pl. and Kenilworth Blvd. The Tomato Romp is hosted by the East Side Business Improvement District.

Registration 10 a.m. – 3 p.m.

Register for the Tomato Fight and get your Bloody Mary voting ballot in the Beans & Barley parking lot 1901 E. North Ave.

Best Bloody Mary Challenge 11 a.m – 3 p.m.

The 10th annual Best Bloody Mary challenge takes place among 12 of the East Side’s favorite bars and restaurants. Those of legal drinking age can purchase an official Tomato Romp! ballot in advance by visiting or on September 10th in front of Beans & Barley. A ballot purchase of $25 entitles the ‘voter’ a 5 oz Bloody Mary sample and beer chaser from each of the participating establishments. Voting then begins at 3 p.m. with the crowning of the East Side’s Bloody Mary judges champion at 4 PM and the fan favorite will be announced a few days after the event.

Costume Contest & Procession to Tomato Fight 3:30 p.m.

It has become a tradition for many tomato fight fans to dress in costume for the fight. This year all tomato fighters are invited to return back to the registration area near Beans & Barley 1901 E. North Ave by 3:30 p.m. to be led by a surprise band in a sidewalk procession to the Tomato Fight. A Best Costume prize will be awarded during opening ceremonies.

The Rotten Tomato Fight to help end hunger in our community 4 p.m.

This year our sponsor Maglio & Company will provide 8,000 lbs of inedible, over-ripe tomatoes for the Tomato Fight. There is an entrance fee of $10 and it includes a pair of goggles & a free T-shirt, with all fight proceeds donated to the Hunger Task Force. Ten years ago Milwaukee was the first in America to host a Rotten Tomato Fight, inspired by La Tomatina in Spain, and now the event is imitated in cities across the country. The tomatoes will fly, splatter and smash on E. Ivanhoe Place (just south the Educators Credit Union building on E. Ivanhoe Place and Prospect Ave.)

Registration details: Must be 16 or older to participate. Advanced registration is available by visiting and in-person registration begins at 10 a.m. on Saturday, September 10th in the Beans & Barley parking lot at 1901 E. North Ave. A wash-off station will be hosted by Educators Credit Union 2243 N. Prospect Ave.  THE FIGHT IS FREE TO WATCH!

Live Music

Shake your tomato throughout the Tomato Romp festivities with live music beginning at 11:00am. FM 102.1 will also provide music from 2 – 5 PM near the Black CatAlley and Tomato Fight cage on E. Ivanhoe Place.