The Harley-Davidson Museum announces “The Ride Home” entertainment and Labor Day weekend experiences
The Harley-Davidson Museum is beginning to roll out major entertainment and experience announcements for THE RIDE HOME, the H-D Museum & Milwaukee area Harley-Davidson Dealerships Labor Day weekend event taking place Sept. 3–6 in Milwaukee.
Free Live Music and Entertainment All Weekend Long:
HEADLINERS
Lita Ford | Thursday, Sept. 3
Hard rock icon and former Runaways guitarist known for her powerhouse vocals and no-apologies stage presence. A defining voice of ‘80s rock who still brings the same fire to every performance.
Colt Ford | Friday, Sept. 4
Country rap pioneer blending Southern storytelling with hip-hop swagger. Built a career on breaking genre lines and turning every show into a high-energy experience.
Noise Pollution | Saturday, Sept. 5
A rock band rooted in classic influences with a modern edge. Known for tight musicianship and a sound that channels the biggest anthems of the genre.
ADDITIONAL MUSIC ACTS & ENTERTAINMENT
Hippies & Cowboys: Outlaw country-meets-modern rock with a laid-back, road-ready vibe. Delivers a sound that feels equal parts grit and easygoing energy.
Urias Family Globe of Death: Multi-generational stunt team carrying on a decades-long daredevil tradition. Precision, timing, and trust define every ride inside the Globe of Death.
Division BMX Stunt Team: High-impact BMX crew pushing limits with technical tricks and big-air energy. A fast-paced performance built on skill, style, and crowd-stopping moments.
V-Twin Visionary Ride-In Custom Bike Show: A centralized hub for the American V‑Twin community, bringing together builds that combines custom design with real‑world performance, showcasing builders and riders who are shaping the culture and not just the look of motorcycles.
Rolling USA Sturgis to Milwaukee Motorcycle Giveaway: The Rolling USA Sturgis to Milwaukee Grand Prize Giveaway, gives fans a chance to win a motorcycle and other prizes through entries collected June 1–July 31, 2026. Ten finalists will be randomly selected, with one grand prize motorcycle awarded live at The RIDE Home on September 5, 2026
Friday, September 4 is The RIDE Home: First Responder Appreciation Day
First responders receive free Museum admission plus 10% off at MOTOR® Restaurant and H‑D® SHOP with valid ID, with special recognition throughout the day honoring those who serve.
In observance of the 25th anniversary of 9/11, the Museum will induct firefighter Tim Duffy’s restored Harley‑Davidson motorcycle into the H‑D Archives, honoring its legacy of courage, resilience, and service.
Additional event elements throughout The RIDE Home include:
• H.O.G.® Milwaukee Ride Challenge participation
• Harley-Davidson® Let’s RIDE Challenge
• Big Unit Poker Run staging
• Sponsor activations from: Rockford Fosgate® Motorcycle Audio, Twisted Tea® Hard Iced Tea, Michelin® Motorcycle Tires, Harley-Davidson® Insurance and EagleRider Rentals & Tours
Visuals, interviews, and preview opportunities are available as additional announcements continue throughout the summer.
For more details visit: The Ride Home | Harley-Davidson Museum | Harley-Davidson USA