Milwaukeeans are in luck: Miller Lite to offer Free Rides on St. Patrick’s Day

Free Rides program has provided nearly 1 million rides locally since inception in 1988

MILWAUKEE – March 6, 2023 – Milwaukeeans can count themselves lucky this St. Patrick’s Day as Molson Coors will partner with Milwaukee County Transit System (MCTS) to offer free public transportation through the Miller Lite Free Rides program. Ensuring a safe transportation option is available to those having a shamrockin’ good time, bus fare will be free beginning March 17 at 6 p.m., until the end of regular service.

“Milwaukee has a rich Irish heritage that we continue to celebrate on St. Patrick’s Day,” said Alison Hanrahan, community affairs manager, Molson Coors. “However you plan to celebrate this year, rest assured knowing that our Miller Lite Free Rides program is a convenient, safe and reliable way to get home.”

St. Patrick’s Day Free Rides is the first event in the 2023 annual Free Rides program — part of Molson Coors’ three-decade-old tradition of promoting alcohol responsibility by helping individuals celebrate safely on major holidays and celebrations throughout the year. In 2022, free transportation was offered in nine different cities through Molson Coors’ partnerships with local mass transit. This year, merrymakers across the country can look forward to free rides during the Kentucky Derby, the NFL season and New Year’s Eve. Since the inception of the Free Rides program, safe transportation has been provided to more than 8 million people.

“We are always eager to support Miller Lite in offering free rides to keep our roads and communities safe on special holidays,” said Kristina Hoffman, MCTS director of marketing and communications. “We are proud to offer a way for Milwaukee County residents to enjoy a night of celebration with friends and family with a responsible ride home from MCTS.”

Visit the MCTS website to review transit routes and plan a safe ride home.

About Molson Coors
For more than two centuries, Molson Coors has been brewing beverages that unite people to celebrate all life’s moments. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel’s Summer Shandy, Creemore Springs, Hop Valley and more, Molson Coors produces many beloved and iconic beer brands. While the company’s history is rooted in beer, Molson Coors offers a modern portfolio that expands beyond the beer aisle as well. Our ESG strategy is focused on People and Planet with a strong commitment to raising industry standards and leaving a positive imprint on our employees, consumers, communities and the environment. To learn more about Molson Coors Beverage Company, visit, or on Twitter through @MolsonCoors.

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