City of Milwaukee Christmas Tree to be lit by Mayor Cavalier Johnson on Nov. 17 in Deer District

MILWAUKEE (Nov. 9, 2023) – Deer District will transform into Cheer District, illuminated by the We Energies Foundation, this month for the fifth consecutive year. The City of Milwaukee’s Christmas Tree will also be set up at Deer District for the second year beginning Nov. 17.

“The We Energies Foundation is committed to enhancing the well-being of the communities we serve. We hope illuminating the Cheer District brings a little extra joy to our friends and neighbors during this holiday season,” said Beth Straka, President of the We Energies Foundation. “We are delighted to carry on this special tradition.”

“We are thrilled to continue the tradition of Cheer District, illuminated by the We Energies Foundation, once again this holiday season,” said Michael Belot, Senior Vice President of Bucks Ventures and Development. “The City of Milwaukee Christmas Tree lighting is a tremendous celebration to begin the start of the holiday season in downtown Milwaukee.”

Dynamic Events by David Caruso, designer of the City of Milwaukee Christmas Tree, will produce the tree lighting ceremony on Nov. 17 with Mayor Cavalier Johnson to officially mark the transformation of Deer District into Cheer District, illuminated by the We Energies Foundation, for the holiday season. The City of Milwaukee Christmas Tree is the longest running official tree in the United States other than New York City. This year marks the 110th year of the city’s tree.

To celebrate the tree lighting on Nov. 17, First Stage Children’s Theatre, Skylight Music Theatre, Wisconsin Conservatory of Music, Milwaukee Repertory Theater and Black Arts MKE will perform starting at 5 p.m. These performances will be presented by the United Performing Arts Fund (UPAF). The tree lighting ceremony will take place at 6 p.m. with Mayor Cavalier Johnson and special guest appearances by Bango, DJ Quadi, Santa Claus, and Rudolph, Vixen and Holly of Reindeer Games.

Free parking will be available to attendees at the Highland Structure located at 1030 N. 6th St. and 5th Street Parking Structure located at 1215 N. 5th St. For more information on all upcoming events, visit

In addition to the City of Milwaukee Christmas Tree, the following events and attractions will take place throughout the holiday season.

• Jack Daniel’s barrel tree

• B93.3’s Letters to Santa mailbox

• Over 30 lit trees throughout the plaza surrounding Fiserv Forum

• Milwaukee Makers Market on Nov. 18 featuring seasoned crafters, artists, freelance designers and more

• Fireworks on New Year’s Eve

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