What’s better than standing on a metal bench and seeing your favorite Summerfest act perform to a crowd of thousands? How about sitting on your butt and seeing your favorite Summerfest act perform to a crowd of dozens? Well, this year, for the first time, you can totally do the latter, thanks to a string of intimate acoustic sets scheduled for the American Family Insurance House during Summerfest 2019.

Question #1: Where and what is the American Family Insurance House? Answer: It’s located behind the Mid Gate Fountain, it’s open from noon to 9 p.m. daily, and it features a “DIY swag station.” This year, it also features those intimate acoustic sets we just talked about.

Question #2: Who’s playing these intimate acoustic sets? Answer: Here’s the schedule:

WEDNESDAY, JUNE 26

2 p.m. – Hanson
4 p.m. – Walk The Moon

THURSDAY, JUNE 27

4 p.m. – St. Paul & The Broken Bones

FRIDAY, JUNE 28

4 p.m. – Brandi Carlile

SATURDAY JUNE 29

4 p.m. – Third Eye Blind

SUNDAY, JUNE 30

2 p.m. – Jimmie Allen
4 p.m. – Brothers Osborne

TUESDAY, JULY 2

4 p.m. – Reyna

WEDNESDAY, JULY 3

4 p.m. – Nora Collins

THURSDAY, JULY 4

4 p.m. – X Ambassadors

FRIDAY, JULY 5

2 p.m. – Matisyahu
4 p.m. – Cole Swindell

SATURDAY, JULY 6

4 p.m. – TBA

And finally, Question #3: How do you get to see these intimate acoustic sets? Answer: Stop by the American Family Insurance House and register the day of the show. There’s more info here. Neat!

About The Author

Avatar photo
Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.