In just a few days, an iconic corner of Milwaukee’s East Side will return to life. Crossroads Collective, the much-anticipated food hall located in the old Oriental Drugs building (2238 N. Farwell Ave.), will open its doors on Monday, December 17. Eight local vendors will call Crossroads home, including Laughing Taco, Beerline Cafe, Falafel Guys, Heaven’s Table BBQ, and Scratch Ice Cream. Two bars and a warm-and-fuzzy lunch counter vibe will round out the new East Side destination.
On Thursday, Crossroads hosted a soft opening for friends, family, and websites that inadvertently inspired its name. Wanna take a look inside? Of course you do. This is gonna be good. (All photos by Wendy Schreier, unless otherwise noted.)