Remember when there was a Burger King on the East Side? You know, at 2045 E. North Ave., on the corner of North and Prospect? Remember when it was really bad, even though Burger King is really good? Remember when it was a Bruegger’s Bagels before that, which was also really bad? Well, here’s hoping local-ish fast-food joint Mad Chicken can finally make something work at the high-traffic location, because they’re opening this Friday, January 10, at 11 a.m.

According to a Facebook event:

Chicken lovers rejoice and gather on Friday, January 10th for the grand opening of Mad Chicken on Milwaukee’s North Avenue including 50% OFF the entire menu Friday & Saturday Open-Close. Taste why Mad Chicken is quickly growing in Wisconsin & California with multiple locations.

Our chicken is made fresh to order using real, natural ingredients. We make our own breading using unprocessed ingredients that you can find in your own pantry.

Our chicken is all natural, never frozen, hormone and antibiotic free. We bread our chicken in our secret recipe and together with our mad sauce we are able to bring that home cooked taste to our customers.

Mad Chicken started out of our love for good food and lack of real unprocessed ingredients in the food industry nowadays. Being born into the Egyptian culture, food was the main thing that brought our family and friends together, and we wanted to bring that passion and home feel for our customers as well.

Fried food doesn’t always mean junk food when you use fresh, real, natural ingredients, and this is what our customers love about us.

The East Side location will be the franchise’s first stand-alone restaurant. Per Urban Milwaukee, “Mad Chicken currently operates four other restaurants at Mayfair Mall, Southridge Mall, Fox River Mall in Appleton, and Main Place Mall in Santa Ana, California.” As for food…

The menu includes different options for chicken tenders, fried chicken baskets and wings. Mad Chicken’s website lists six different sandwich recipes, including Chicken Madness (six chicken strips, lettuce, tomatoes, coleslaw, pickles, cheddar, mad sauce, sesame bun), Mad CK Hoagie (four chicken strips, lettuce, tomatoes, pickles, provolone, mad sauce, french sub roll) and Mad Fish (fried tilapia, cheddar cheese, tartar sauce, sesame bun). Other menu items include seafood options such as a shrimp basket, calamari basket and Fish N Chips. Mad Chicken also serves wraps, salads and sides such as waffle fries, mozz sticks and “mac n cheese,” among others.

We can’t wait. Also, don’t forget that Snack Boys is coming to the former Hotel Foster across the street, and that Ian’s Pizza next door is the best.

About The Author

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Co-Founder and Editor

Matt Wild weighs between 140 and 145 pounds. He lives on Milwaukee's east side.